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Social Media Snakes and Ladders, the Board Game

December 10th, 2009 by Andy Merchant

At Liberate Media towers we have been playing around with an old favourite over the last few days and come up with this; Social Media snakes and ladders. Why waste time on that? You might ask. To which I answer; it’s a little bit of xmas fun, something the Liberate Media team feel should be a part of social media. It also might give you something to do over the Christmas break instead of watching another movie repeat.

Social media snakes and ladders image

The game consists of an interactive downloadable pdf including the snakes and ladders board, and the counters (players) who we refer to as social media tutors. Pick your tutor and let him/her lead you around the board climbing up the well known social media platforms (ladders) or falling down the slippery snakes (maybe next time the snakes should be social media marketing mistakes) to become the winner. The board and its contents are A4 in size and can be easily cut out via the guideline.

The social media tutors that we have selected are the well known industry figures of Charlene Li, Todd Defren, Chris Brogan, Scott Monty, Jeremiah Owyang, Guy Kawasaki, Brian Solis or David Armano. Maybe the next version will have a European focus.

The only thing to add is that if you don’t have a dice hand, don’t worry, we have thought of that too, you can use the virtual dice included in the interactive PDF, which also has links to the the Twitter profiles of the social media tutor and each social media platform on the board.

Enjoy, share and as always - your feedback is welcome.

Social Media Snakes And Ladders (pdf)

Creative Commons License

Social Media Snakes and Ladders by Liberate Media / Andy Merchant is licensed under a Creative Commons Attribution-Non-Commercial 3.0 Unported License.

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"I've worked with the Liberate Media team for a number of years, and have always been impressed with the knowledge and creative edge that they've brought to the iBAHN campaign.

“They have developed a deep understanding of our business and objectives, and consider our communications challenges with sound and well-informed reasoning.

“Most recently Liberate has encouraged us to embrace social media as part of our campaign, and have helped to demystify the radically different approach required to communicate in this environment.”



Graeme Powell, managing director EMEA, iBAHN