March 27th, 2013 by Adam Tinworth
Google Analytics is ubiquitous – 86% of British businesses have installed it, even if they’re not all using it. It’s free to install – but the true cost is in understanding how to get the most out of it. And it can prove the direct and indirect value of social media.
When you login, you are confronted with a default screen. Social is probably buried in the referral traffic.