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Andrew Bruce Smith: proving social media ROI with Google Analytics

March 27th, 2013 by Adam Tinworth


Andrew Bruce Smith, Director, Escherman

Google Analytics is ubiquitous – 86% of British businesses have installed it, even if they’re not all using it. It’s free to install – but the true cost is in understanding how to get the most out of it. And it can prove the direct and indirect value of social media.

When you login, you are confronted with a default screen. Social is probably buried in the referral traffic.

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2 Responses to “Andrew Bruce Smith: proving social media ROI with Google Analytics”

  1. Andrew Bruce Smith Says:

    Many thanks – that’s a very swift and accurate summation – what do you think?

  2. Lloyd Gofton Says:

    Hi Andrew, great presentation today, and very useful.

    From our point of view the focus on ROI has become unattainable because it’s a traditional metric in a digital world.

    Yes ROI can be calculated, but as you say that often misses some of the key points that are just as, if not more, important for the development of a campaign/website/brand/strategy

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