PR And Social Media Consultancy Focusing On The Technology And Digital Industries.RSS feed

from the blog

Social networking for niche businesses

March 18th, 2008 by Wendy McAuliffe

Today we’ve come across a great case study on YouTube, which demonstrates the marketing power of social media for niche businesses.

SudsMuffin is a specialist soap seller operating from one small shop in Canada. However, it’s managed to build an international customer base by being very active and visible within social networks.

In the owner’s words, “People have started to see us everywhere…it’s all about visibililty and how often people see you…This shows we are a real business, we’re real people, and not just a website.

The video says it all, but in summary, SudsMuffin has embraced:

  • Discussion forums
  • Facebook groups
  • Flickr
  • Blogging - SudsMuffin blog is here
  • Etsy - a specialist site which it claims has been the most useful

If you have 10 minutes spare, this is an inspiring video to watch.


del.icio.us:Social networking for niche businesses  digg:Social networking for niche businesses  spurl:Social networking for niche businesses  wists:Social networking for niche businesses  simpy:Social networking for niche businesses  newsvine:Social networking for niche businesses  blinklist:Social networking for niche businesses  furl:Social networking for niche businesses  reddit:Social networking for niche businesses  fark:Social networking for niche businesses  blogmarks:Social networking for niche businesses  Y!:Social networking for niche businesses  smarking:Social networking for niche businesses  magnolia:Social networking for niche businesses  segnalo:Social networking for niche businesses  gifttagging:Social networking for niche businesses

Tags: , , ,

Leave a Reply

"I've worked with the Liberate Media team for a number of years, and have always been impressed with the knowledge and creative edge that they've brought to the iBAHN campaign.

“They have developed a deep understanding of our business and objectives, and consider our communications challenges with sound and well-informed reasoning.

“Most recently Liberate has encouraged us to embrace social media as part of our campaign, and have helped to demystify the radically different approach required to communicate in this environment.”



Graeme Powell, managing director EMEA, iBAHN