Social networking for niche businesses

March 18th, 2008 by Wendy McAuliffe

Today we’ve come across a great case study on YouTube, which demonstrates the marketing power of social media for niche businesses.

SudsMuffin is a specialist soap seller operating from one small shop in Canada. However, it’s managed to build an international customer base by being very active and visible within social networks.

In the owner’s words, “People have started to see us everywhere…it’s all about visibililty and how often people see you…This shows we are a real business, we’re real people, and not just a website.

The video says it all, but in summary, SudsMuffin has embraced:

• Discussion forums
• Facebook groups
• Flickr
• Blogging - SudsMuffin blog is here
• Etsy - a specialist site which it claims has been the most useful

If you have 10 minutes spare, this is an inspiring video to watch.

                              

Tags: , liberate media, niche businesses, Social media

This entry was posted on Tuesday, March 18th, 2008 at 6:50 pm and is filed under Blog, Blogging, Social media, Social networking, Trends and research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.