South Africa’s First Social Media Press Release - The Standard Bank Pro20 Series (cricket)

April 14th, 2008 by Andy Merchant

You may or may not be aware that Liberate Media has been following the Social Media Press Release for some time.

Following my previous post Will the social media press release (SMPR) reach tipping point by the end of the year?, I was pleased to hear about the SMPR being used in other parts of the world aside from the UK and US.

South Africa-based Standard Bank has been using the release template as part of the Standard Bank Pro20 Series cricket tournament.

Read more about the release here.

I was bowled over (cricket pun!) by the release. It’s one of the best examples of the SMPR I have seen to date, and of course will be added to the Liberate Media research/resource page.

Click on the image to view the Pro 20 SMPR.

What I really like about the Kaboom SMPR is:

1. The design: they have taken the colourful punchy format of the twenty twenty game and used it for the SMPR.
2. The release is set out on a logical way: Quick facts followed by the multimedia assets and then the core information.
3. They have some great quotes for bloggers/journalist to use.
4. From the release you can follow Pro 20 conversation on Twitter and join its Facebook group.

It’s a really great effort, and for me, this has set the SMPR standard. It’s clean, well laid out and easy to follow.

                              

Tags: , liberate media, pro20, smpr, social media press release, south africa

This entry was posted on Monday, April 14th, 2008 at 10:26 am and is filed under Blog, Emerging technology, Social media, Trends and research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.