Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency.RSS feed

from the blog

Stephen Fry reinvents the autobiography on iPhone

September 13th, 2010 by Tim Greenhalgh

Stephen Fry, with help from his friends at the Dare digital agency, has launched an iPhone app today that reinvents the autobiography. ‘MyFry’ is a rather splendid app that allows users the freedom to dip and delve into Stephen’s second instalment of his autobio The Fry Chronicles, published by Penguin.

What makes this so appealing, fresh and engaging is the visual index. I won’t blather on because the promo video does a much better job but simply say that surely this the way newspapers, magazines and other texts could be re-imagined online. Even ‘socialPR ‘ might engage and influence through research papers and case studies apps. If there was an elegant way of connecting the app with updated content, so much the better.

Anyway, hope you enjoy the Greatest Living Englishman (c Stephen Fry :)) explaining how his app works:

Tags: , , , , , ,

Leave a Reply

“In a crowded and confusing market I have always felt that well thought out PR campaigns deliver far more bang for the buck. This is especially true when it's with creative partner companies such as Liberate Media. Traditional marketing and ad spend can never focus on your target audience in the same way that opinion pieces and editorial can.

“I wouldn't hesitate to recommend them to anyone. Liberate Media's understanding of the market place as well as the technical issues is second to none.”

Tony Martin, senior VP Europe, ROO