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The dangers of Twitter

January 19th, 2011 by Lloyd Gofton

Here is a real life incident that happened today, which could have, and nearly did, spark pandemonium. It all began here, from this single innocent tweet sent by a fashion assistant for the online store ASOS.

The tweet was totally misunderstood, and quickly snowballed into a crisis. To see exactly the sort of reaction it provoked, check out these tweets.

As a consequence, Oxford Street quickly became a trending topic.

To read more about how today’s events unfolded, click here.

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