January 19th, 2011 by Andy Merchant
Here is a real life incident that happened today, which could have, and nearly did, spark pandemonium. It all began here, from this single innocent tweet sent by a fashion assistant for the online store ASOS.
The tweet was totally misunderstood, and quickly snowballed into a crisis. To see exactly the sort of reaction it provoked, check out these tweets.
As a consequence, Oxford Street quickly became a trending topic.
To read more about how today’s events unfolded, click here.