The Hoff sees the value of social networking
August 18th, 2008 by Andy Merchant
The Hoff might the brunt of many jokes but he obviously takes his social media very seriously -
His Myspace profile says,
Hi Guys! I have started my own social network and website. HoffSpace, located at www.davidhasselhoff.com. This is my new and official home. I won’t be interacting much more on MySpace, so come on over and join the fun on HoffSpace. It’s fun and safe. Peace,
David
To check out his new offing Hoffspace click here.
The site itself seemed a bit bland to me, and I would have liked to see more associated colours, e.g. the red and yellow of Baywatch and of course the black of Knight Rider!
Another thing that struck me was the level of links going to the Hoffs product range of posters and gifts - hence the VALUE in my title.
Check out this official poster, he looks like a reincarnation of the joker.
Along with the Andy Murry on Twitter story it seems like celebrities and are starting to realise how powerful social media techniques and tools can be. Hopefully marketing managers will catch on too!
Tags: hoff, hoffspace, myspace, Social media, Social networking
