The Sun slashes its price to 20p
August 31st, 2007 by Wendy McAuliffe
Britain’s biggest selling daily newspaper The Sun will cost just 20p from Monday in London and the South-East. It currently sells nationally for 35p.
The move is aimed at keeping sales of the tabloid above three million copies a day. With the South-East accounting for 20 per cent of its sales, News International is obviously prepared to take a hit to circulation revenue in order to keep its hardcopy readership.
By comparison, News International will increase the cover price of the Times from 65p to 70p on Monday, bringing it in line with its rivals the Daily Telegraph, the Independent and the Guardian.
Bring on a newspaper pricing war I say! In my world the purchasing of newspapers is becoming increasingly a luxury rather than a necessity. My RSS feeds deliver all the news I can eat, but there’s still nothing like a weekend paper in the garden over breakfast.
