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Turkey offers third most engaged online audience in Europe

October 19th, 2011 by Lloyd Gofton

Comscore has released an overview of internet usage in Europe and Turkey, ahead of its slot at Webrazzi in Turkey today, where comScore Managing Director Mike Read will be presenting on the future of online measurement in Turkey, as well as an overview of the internet, globally.

The headline grabber is that of Europe’s 372 million unique visitors, Turkey accounted for 23.1 million unique visitors during August 2011, and is apparently the third most engaged online audience in Europe. Turkey’s connected population spent 45.3 billion minutes on the internet.

As for specific sites in Turkey, unsurprisingly, Facebook was the most engaging site, with 13.1 billion minutes spent on the site, accounting for 28.8 percent of all time spent online during the month. International sites Facebook, Microsoft Sites (4 billion minutes) and Google Sites (3.9 billion minutes) took the top 3 spots with the remainder made up of local Turkish sites.

As for the rest of Europe, The UK showed the highest engagement with users spending an average of nearly 35 hours online, up 1.5 hours from the previous month. The Netherlands ranked second (32.8 hours per month), closely followed by Turkey, where the average internet user spent 32.7 hours online consuming 3,706 pages per month, the highest consumption amongst all countries reported.

Germany still leads the way in terms of users with 50.4m, ahead of the Russian Federation, at just under 50m, 42.2m in France and 37.3m in the UK.

In terms of specific destinations, Google’s various sites, including its search engine, Gmail and YouTube – attracted 372m visitors, beating the 256m posted by Microsoft’s online properties.

VKontakte, a Russian equivalent of Facebook, has a user base of 51m people, who were active on its site for an average of 430 minutes.

Overall, web users were exposed to 989m pages in August, with Facebook on 163m.

Data sourced from comScore

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