Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency.RSS feed

from the blog

Twigs in your drink?

March 13th, 2012 by Andy Merchant

Here is a simple but creative idea that resulted in a New Zealand cider producer selling out of stock. The company is Monteith, and it decided to put twigs in boxes of its cider to underline the fact it is made from fresh fruit (not syrup concentrate).

The video is accessible below, and the Monteith description confirms: “Companies go to great lengths to find faults in their products. Monteith’s went to great lengths to create one”

del.icio.us:Twigs in your drink?  digg:Twigs in your drink?  newsvine:Twigs in your drink?  reddit:Twigs in your drink?

Tags: , , ,

This entry was posted on Tuesday, March 13th, 2012 at 1:38 pm and is filed under Blog, Digital media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

CommentLuv badge
«
»

“The UK wine industry has to be one of the most competitive categories around and for a boutique New Zealand producer entering such an aggressive and flat market it was a challenging circumstance! However, the team at Liberate Media were very impressive. What stood out is their commitment throughout the campaign - 110% - backed by total professionalism, tenacity, regular and comprehensive communication and flexibility - plus, they listen! If you’re looking for a team that continually go beyond the call of duty, then Liberate Media are definitely your team.”

Fleur McCree, co-owner Little Beauty