May 21st, 2008 by Andy Merchant

Twitter, Twitter, Twitter, every start-up under the sun is getting on the Twitter gravy train.
There have been some really poor attempts at Twitter crossovers/mash ups lately but i have managed to find something that holds my attention for more than three seconds.
It’s not a Twitter tool or gimmick, it’s the use of a twitter feed within a specialised tennis site. The site is called www.twennis.com , a spin off from the www.thetennischannel.com purely to promote the forthcoming French Open tennis event.
How it works:
The site is powered by Twistor, it uses key tennis words/phrases and then sucks them into a feed which is constantly updated on the site.
“You cannot be serious” - (Tennis joke!)
I think this is a great idea, and not that hard to do! So well done Tennis Channel for your unique approach.




May 22nd, 2008 at 4:15 pm
Thanks for the mention! Tennis Channel is trying hard to reach out to tennis fans on the web with this year’s French Open, including free live streaming on http://www.tennischannel.com from May 25th to June 1st.
They’re also hosting a racket bracket contest with prizes to be had: http://www.tourneytopia.com/Custom/FrenchOpenATP/default.aspx
May 22nd, 2008 at 4:19 pm
that’s awesome, more companies need to jump on the boat with the digital age!