September 29th, 2006 by Lloyd Gofton
Two days of showing and partying saw ad:tech London come to a close on Thursday afternoon. It was a good event, enjoyed by many, judging by the overflowing public houses around Olympia on Thursday night!
We at Liberate Media spent our time looking after press briefings for AdLINK, with the likes of Media Week, NMA, Revolution, WSJ, Financial Marketing and B2B Marketing, with a few more to follow. Of course we also managed to get around the show and catch up with contacts both old and new. Thanks to all of those who took the time to see us and wish us well.
Although opinions were mixed on the business aspect of the show, no one could deny it was an excellent networking event and an assortment of seminars and panel debates also offered expert learning opportunities.
It was pleasing to have some solid conversations with many exhibitors, and visitors alike, about social media and the future of communications. It’s good to see some of the industry players beginning to develop their own social media networks, but obviously there is a long way to go.
It was also interesting to see a good showing from US exhibitors and the usual mix of tactics to pull you onto stands. Personally, a genuine interest in the subject area and knowledge beats mouse mats and competitions, but each to their own.
The conversation around the decline of the trade show will continue, but can a buoyant market, such as Digital Marketing, reverse the trend and put the trade show back at the heart of this sector? Time will tell.