Two fantastic video/movie innovations
March 16th, 2010 by Andy Merchant
While doing my daily online news round-up for clients, I often come across one or two things that really get the creative juices flowing. My two most recent finds are to do with video and movies.
The first is a set of YouTube videos by toy company Mattel - Hot Wheels Custom Motors Cup Challenge Campaign . It’s basically a number of interactive racing movies where you are chief mechanic, and must decide at the end of each video (race) how to set up the car correctly for the next track (video). If you get the set up correct you win and go through to the next round (video). There are three tracks in total.
This is a lot of fun and gives you a fantastic digital experience - it’s had 322,025 views and a 4.5 star rating on Youtube. Well done Mattel!
The second is a movie theatre experience that brings audience participation to a whole new level. The movie is called ‘Last Call’.
“Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film. Language recognition software transforms the participant’s answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie’s main actress and an audience member leads to a different film – and outcome – every time: sometimes with a happy end, sometimes with a more gruesome one.”
It’s had 141,646 views and has a 5 star rating on YouTube - is this the future of movie going?
View the video for an overview.
Tags: hot wheels, last call, mattel, movie inovations, youtube innovations
