March 23rd, 2007 by Lloyd Gofton
According to McKinsey, more than three-quarters of execs surveyed worldwide* said they intend to maintain or increase investment in collaborative web-based technologies in 2007.
However, the investment isn’t reflected in social media tools, as the focus remains with technology to improve automation and networking.
Eighty per cent of respondents said they are using or considering using web services, while peer-to-peer networking is also popular with 47 per cent of respondents saying they either use it or have an interest in adopting it.
Unsurprisingly the retail sector is leading the way, with financial service organisations bringing up the rear.
The following graph gives the lowdown on social media investment from McKinsey, via Ross Dawson.
This survey along with other recent indicators from Forrester show Web 2.0 investment continues to grow, and although McKinsey’s data shows the focus is currently on automation and networking, it is certainly a step in the right direction.
Silicon has the full story.
* McKinsey surveyed 2,847 executives worldwide.
