Comments on: Will SEO drop out of the social media mix in the future? http://www.liberatemedia.com/blog/will-seo-drop-out-of-the-social-media-mix-in-the-future/ Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency. Thu, 17 May 2012 08:26:33 +0000 http://wordpress.org/?v=2.6 By: Roger, Founder, Online PR Agency, C&M http://www.liberatemedia.com/blog/will-seo-drop-out-of-the-social-media-mix-in-the-future/#comment-4837 Roger, Founder, Online PR Agency, C&M Thu, 20 Nov 2008 20:22:15 +0000 http://www.liberatemedia.com/?p=1343#comment-4837 I think we need to rethink how to do good SEO, and all other web marketing. To me its all a PR play... The lesson of web 2.0 is clear: you can do wonderful (and cheap) marketing with the web nowadays if only you can get other people to blog about you, link to you, bookmark you, and tweet about you. Do this, and you will win new business, reduce your support costs, and maybe even sign a major record deal out of the blue. Conversely, when you successfully cultivate a reputation and a following in this way, you also do the best possible job of convincing Google that you’re the real deal. The PageRank algorithm was designed specifically with this in mind. Notably, both of these things require some good old-fashioned machiavellian PR smarts with a fair dash of geekery thrown in. Keywords. Content. Distribution. Relevance. Influence. Optimization. Reputation. Persuasion. Spooky, huh? <abbr><em><abbr><em>Roger, Founder, Online PR Agency, C&Ms last blog post..<a href="http://www.contentandmotion.com/about/uk-online-pr-agency-cm-believes-old-school-pr-is-dead-for-small-to-medium-sized-companies/" rel="nofollow">UK Online PR Agency C&M Believes ‘Old School PR’ is Dead for Small to Medium Sized Companies</a></em></abbr></abbr></em> I think we need to rethink how to do good SEO, and all other web marketing. To me its all a PR play…

The lesson of web 2.0 is clear: you can do wonderful (and cheap) marketing with the web nowadays if only you can get other people to blog about you, link to you, bookmark you, and tweet about you. Do this, and you will win new business, reduce your support costs, and maybe even sign a major record deal out of the blue.

Conversely, when you successfully cultivate a reputation and a following in this way, you also do the best possible job of convincing Google that you’re the real deal. The PageRank algorithm was designed specifically with this in mind.

Notably, both of these things require some good old-fashioned machiavellian PR smarts with a fair dash of geekery thrown in. Keywords. Content. Distribution. Relevance. Influence. Optimization. Reputation. Persuasion.

Spooky, huh?

Roger, Founder, Online PR Agency, C&Ms last blog post..UK Online PR Agency C&M Believes ‘Old School PR’ is Dead for Small to Medium Sized Companies

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