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Will the social media press release (SMPR) reach tipping point by the end of the year?

April 8th, 2008 by Andy Merchant

question mark

This SMPR has been talked about many times before. I’m asking our audience if they think it will reach its tipping point by the end of the year? At the moment it is still very much in early adopter stage, but at Liberate Media we believe it has the potential to reach ’social epidemic’ (as Malcolm Gladwell would say) in 2008. Could it replace the likes of the more traditional press release format?

A few key facts on the SMPR:

Over at Wadd’s tech PR blog he has a nice post on: UK media and PR industries yet to be convinced by Social Media News Release (SMNR) - which suggests that perhaps the tipping point will not be reached in the UK quite yet, but the US have taken the SMPR format a little more on board. The comments on the post give some other excellent points of view.

Please let us know your thoughts on the SMPR making its tipping point, or do you think it will disappear like Lord Lucan?

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This entry was posted on Tuesday, April 8th, 2008 at 5:56 pm and is filed under Blog, Emerging technology, Social media, Trends and research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Will the social media press release (SMPR) reach tipping point by the end of the year?”

  1. maggiefox Says:
    April 9th, 2008 at 1:58 pm

    Great question - there have been more mainstream uses of the SMPR in recent months. Ford Motor Company is now issuing SMPRs for every product launch, ford.digitalsnippets.com

    [Full disclosure: Ford is a client, and the Digital Snippets platform is our proprietary SMPR engine]

  2. Andy Merchant Says:
    April 9th, 2008 at 2:11 pm

    Thanks Maggie for the comment, I’ve been following the Digital Snippets work for a while ,it’s nice to put a name to the good work you guys do.

  3. Melissa Attree Says:
    April 14th, 2008 at 11:08 am

    From our POV down here in South Africa things may be a bit slower. We just released the first SMPR here on behalf of Standard Bank Pro20 cricket series, the online response has been fantastic.
    We need to keep in mind in SA however that due to broadband cost and accessibility, basic social media penetration is still very low and basic RSS usage and knowledge is limited.
    Hopefully the Std Bank SMPR we’ve put out there will start the ball rolling and increase awareness of what is possible.

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