September 16th, 2009 by Andy Merchant
Yahoo is set to unveil a major marketing campaign to change consumer perception of the much troubled brand during Advertising Week in New York. So where does that leave meme if people already think Yahoos product’s are dire? We shall try and figure that out!
How does it work?
Basically, like Twitter, you follow users and their updates are pictured on your wall, users follow you and inturn they get your updates.
You can comment on any updates, in anybody’s profile, whether you are following them or not, it also allows you to re-post or re-tweet if you like the update.
Other things you can do with meme
- Insert a video URL from YouTube or Vimeo and share
- Upload or link to a photo and share
- Link to an MP3 file on the web and share
When adding one of the above you can also write a description to go with it.
What is it most like?
The application I would compare it to is a lightweight version of Tumblr
What would I like to see added?
Meme is currently in Alpha but I’m surprised there is not some sort of Flickr tie in, hopefully that will come in the future. I would also like to see some sort of bookmarklet, to allow you to bookmark multimedia elements without having to copy and paste them. Yahoo also needs to open up meme to third party developers so that they can start creating applications for it.
Is it a Twitter killer?
Silly question, well not at present anyway. One question I will ask though: if the two products had been released at the same time, who would have come at on top? As a basic platform with no 3rd party apps meme has more features than Twitter.
What do I like about meme?
I like the boldness of the design and the ease of use of the site. I also like the wall element, its very visual and works especially well with hi-res photos.
Mark out of 10
Top marks for having a go but ultimately only a 5, this space is heavily dominated by Twitter and unless they have some new ideas instead of re-packaging old ones I can see a story in Techcruch with the headline ‘meme now deaddead!’ You never know with the technology space though and i’m sure there will be more to come.
