Your Company Brand Or Your Personal Brand On Twitter?

June 17th, 2008 by Andy Merchant

What’s better, promote yourself as an individual that works for a brand/company, or be the voice behind a brand/company?

Let me give you some examples of relevant Twitter profiles:

andymerch

Name: Andy Merchant

Location: Brighton

Web http://www.liberatemedia.com

Bio: Social media consultant for Liberate Media

seroundtable

Name: SE Roundtable

Web http://www.seroundtable.com/

Bio: The Pulse of the Search Marketing Community

xoost

Name: Xoost

Web http://xoost.com/about.php

Bio: Do you Search >100 times/day and you’d like to share your search skills? Xoost is the place for you! If you like join the BETA TEST PHASE!

I am the individual that works for a brand.

The second and third Twitter examples choose to promote their various brands through a user name and thumbnail.

What’s the best way to do it?

I could have quite easy had my username as Liberate Media and the Liberate Media logo as my thumbnail, but my feeling is that I would not have the same freedom of expression and speech if I was confined as a Liberate Media spokesperson. As an individual I am still linked to my brand/company and have its best interests at heart, but this way I have the freedom to create an online personality with the flexibility to go one step further than a corporate structure would usually allow me.

Tools such as Twitter have helped individuals linked to brands/company’s to grow beyond being just known as ’so-and-so’ who works for ‘whoever’, into recognisable figures with online authority that are best known for their online presence.

Take a look at your Twitter followers. Can you tell me who they work for? Most of them still have day jobs.

To follow me on twitter click here and I promise to follow you back!

                              

Tags: , brand, company, liberate media, twiter

This entry was posted on Tuesday, June 17th, 2008 at 1:20 pm and is filed under Blog, Emerging technology, Trends and research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.