Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency.RSS feed

from the blog

Your Company Brand Or Your Personal Brand On Twitter?

June 17th, 2008 by Andy Merchant

brandyou.jpg

What’s better, promote yourself as an individual that works for a brand/company, or be the voice behind a brand/company?

Let me give you some examples of relevant Twitter profiles:

Andy Merchant

andymerch

Name: Andy Merchant

Location: Brighton

Web http://www.liberatemedia.com

Bio: Social media consultant for Liberate Media

SE Roundtable
seroundtable

Name: SE Roundtable

Web http://www.seroundtable.com/

Bio: The Pulse of the Search Marketing Community

Xoost

xoost

 

 

 

 

 

 

Name: Xoost

Web http://xoost.com/about.php

Bio: Do you Search >100 times/day and you’d like to share your search skills? Xoost is the place for you! If you like join the BETA TEST PHASE!

I am the individual that works for a brand.

The second and third Twitter examples choose to promote their various brands through a user name and thumbnail.

What’s the best way to do it?

I could have quite easy had my username as Liberate Media and the Liberate Media logo as my thumbnail, but my feeling is that I would not have the same freedom of expression and speech if I was confined as a Liberate Media spokesperson. As an individual I am still linked to my brand/company and have its best interests at heart, but this way I have the freedom to create an online personality with the flexibility to go one step further than a corporate structure would usually allow me.

Tools such as Twitter have helped individuals linked to brands/company’s to grow beyond being just known as ‘so-and-so’ who works for ‘whoever’, into recognisable figures with online authority that are best known for their online presence.

Take a look at your Twitter followers. Can you tell me who they work for? Most of them still have day jobs.

To follow me on twitter click here and I promise to follow you back!

del.icio.us:Your Company Brand Or Your Personal Brand On Twitter?  digg:Your Company Brand Or Your Personal Brand On Twitter?  newsvine:Your Company Brand Or Your Personal Brand On Twitter?  reddit:Your Company Brand Or Your Personal Brand On Twitter?

Tags: , , , ,

One Response to “Your Company Brand Or Your Personal Brand On Twitter?”

  1. PlugIM.com Says:

    Are You Branding Your Company or Yourself on Twitter?…

    Andy Merchant asks, What’s better, promote yourself as an individual that works for a company, or be the voice behind a brand?…

Leave a Reply

CommentLuv badge

Liberate Media invested the time to really understand our business at the
outset and have a genuine interest in our goals. We were attracted to them
initially because of their experience and knowledge of the new media
industry - they truly are specialists in their field. Their methodical and
tenacious approach means that we always make the best possible use of PR.

Marty Carroll, director of consulting, Foviance