Ofcom’s sixth International Communications Market Report was announced today and it shows Britain’s digital culture is developing well against other countries.
According to the report, covered in the Guardian, the British spend more time online, own more Smartphones and digital video recorders and watch more television over the internet than any country on the Continent.
Breaking down the statistics, apparently the British spend an average of 746 minutes (more than 12 hours) a week online, longer than any of the world’s major economies except the U.S.
However, the UK tops the charts in terms of Smartphone use and online and digital TV viewing, as 46% of all British mobile subscribers are Smartphone users, more than in Europe and the US and up from 24% the year before. The next highest was Spain, with 45% penetration.
61% of young mobile subscribers have been able to acquire Smartphones, and one quarter of 55 to 64 year olds claim to access the internet from their phones.
The UK also tops the online TV viewing figures with 27% of Britons watching TV online every week, higher than the U.S., where the total is 23%. UK digital TV penetration is also the highest in Europe, with 97% of households receiving more than the five basic channels. France is the second highest, with 93%, and America at 87%.
The UK leads the field in buying online, as 79% ordered goods and services. The Dutch are the next most likely to make it to the checkout, with 74% spending online.
Considering our lower broadband penetration (The UK’s broadband penetration is 74%, where as France has reached 77%, Canada 83% and the Netherlands 89%) and often patchy mobile service outside of urban centres, the figures show that the British as a nation have not only accepted digital, but are making it a strong part of our culture in terms of communication, leisure and retail habits.