Archive for the ‘Useful resources’ Category
July 3rd, 2008
Want to learn about social media in a visual way! the below slide show by Marta Kagan is an enjoyable bold breeze into social media, it’s got some great facts and highlights a lot of benefits for the use of social media.
Enjoy!
Don’t be a social media optimisation (smo) H.E.R.M.I.T
June 30th, 2008
Social Media Optimisation (SMO), not to be confused with Search Engine Optimisation (SEO) has been around since 2006. A gent called Rohit Bhargava was credited with inventing the term SMO according to Wikipedia. View his orginal blog post here.
If you want to learn more about Social Media Optimisation, I can recommend The Beginner’s Guide to Social Media Optimization.
Here are some other relevant posts I have read on the subject:
Ultimate Social Media Optimisation List
SMO (Social Media Optimisation) and Social Media Marketing - Case Studies in Viral Marketing
New Rules for Social Media Optimization
Just to recap the smo is an optimised site that can be more easily linked to and bookmarked, is highly visabile in social media searches, and has added and extra user generated content like embeddable videos, photos and podcasts ect.
Most of the blogs we follow in the technology field have got their Social Media Optimistation down to a fine art, resulting in small blogs being catapulted into massive, mainstream, must-have RSS feed subscription and go-to sites. Getting your SMO strategy right can launch you into mainstream media and beyond!
So remember if you don’t want to be a social media optimisation H.E.R.M.I.T you should:
H: Help your content travel
E: Encourage the mash-up
R: Reward inbound links
M: Make tagging and bookmarking easy
I: Increase your linkability
T: Think about great content
This diagram below sums up smo very well:
June 26th, 2008
Tactics are of course common practice in PR and Marketing, and are being more widely used for social media means.
I have put together a list of some of the more useful social media tactics posts for your reference.
To find out much more about social media tactics go to our social media research and resource page.
What people really think of Twitter
June 9th, 2008
I think we all know that Twitter is massive at the moment, and it certainly is in the technology space that Liberate Media participates in. People and brands have cottoned onto the fact that Twitter is an important application in an alternative communications medium.
But what about the rest of you? What do you think of Twitter?
Thanks to a new tool I have come across called Brand tags, we can get a better idea of what people are saying about Twitter. Brand tags is a tagging system that tells you what people think of brands via a tag cloud or list.
This is what Brand Tags have to say about the site: “© Brand Tags: A collective experiment in brand perception. All tags are generated by people like you and do not reflect the opinions of the site owner or anyone else he knows. Have fun.”
To search for a brand click here
The Twitter results are in
Click here to see in a full screen:
That seems pretty conclusive to me, the top three words to describe Twitter are USELESS, STUPID and ANNOYING. Personally I have to disagree with that, as I’m a massive fan of Twitter and have learnt many things through participating and following conversations.
Twitter Rocks!
Top List of Consumer Review Sites
June 3rd, 2008
As part of our daily routine here at Liberate Media, we like to keep on top of consumer disgruntlement and consumer satisfaction in the retail environment. Why? Because brands should be aware of their online reputation and act accordingly.
The List:
Sazze - “Better reviews, smarter choices”. You can search for reviews of products, chat to other users and even create your own polls.
ReviewGist -”We read the reviews so that you don’t have to.” Simply type in your product in the search bar and click search. Or select one of search catogories above the search bar.
Measuredup - “How do they rate?” This site has been featured on:
Customers write reviews and put a happy face or a sad face next to it depending on the review. They also have a section for featured organisations that care about customer service!
Blagge.com - “This is the place to leave comments and ratings about companies and services that you have used. If you have received good or bad service, let other people know about it!” - Write your review and give the brand the thumbs up or down on a scale of 1-5.
TeastFreaks - This has a massive database of reviews and tests - “TestFreaks collects product information and reviews from over 60 countries and several thousand sources to give you the best possible advice.”
The Consumerist - “Shoppers bite back” More of a selection of articles from disgruntled customers (This is a great time waster read!).
Complaints Centre - It does what it says on the tin, consumer reviews including compliments, complaints & questions.
Click2complaints - “empowering You the UK consumer!” - More of a forum based site with many subcategories for UK reviews.
Sutori - Write a review and build a consensus around it. You can also agree or disagree with the review.
Vendor Rate - Vendor Rate is the quick, confidential way to rate any technology industry vendor. This one is used by Liberate Media as we often focus on the Technology industry.
That’s all I have at the moment, if you know of anymore please let me know and I will add them to my list.