BBC Radio 4 You & Yours – forensic approach behind the daily consumer programme
July 15th, 2010 by Tim Greenhalgh
The BBC’s You & Yours consumer affairs programme has just covered research findings by our client, the search and social conversion agency Tamar. The patient process involved in getting that five-minute interview with Winifred Robinson (my vote for radio Voice of the Year) was another reminder of how much respect the Beeb has for its listeners.
I began talking to the producer/reporter Kevin Mousley months ago about the YouGov survey commissioned annually by Tamar – Search Attitudes. Kevin is a straight up professional who does not waste your time or his so the fact that we were able to continue the discussions was a big bonus for me.
Kevin prised apart the data, reworked the ideas and came back several times with detailed, probing questions about the value, relevance and legitimacy of the Search Attitudes series, as well as the current study. He then worked on the detailed outline script, which was revised and assessed by his team before discussing the question-set and interview flow with Neil Jackson, Tamar’s Search Strategy Director.
Kevin then arranged for studio time in London so that Neil could be interviewed by Winifred via direct link to the Manchester studio where You & Yours was being produced.
Put that all together and we’re looking at least a couple of days’ work, for five-minutes of focussed Radio 4 airtime. I was mightily impressed!
You can hear Neil’s interview and learn more about You & Your team here as well as review the Tamar research, blogs and news on its website.
Tags: bbc, Kevin Mousley, Neil Jackson, Radio 4, Tamar Search Attitudes 2010, You & Yours, YouGov