E-commerce blog Get Elastic has a useful round-up of 110 ways in which retailers (mainly US) are engaging with their online audiences. If offers a good snapshot of where the retail industry is investing in social media, and the creativity is in some cases very impressive.
As you’d expect, MySpace remains the most popular social media platform, but Facebook and YouTube are quickly catching-up.
If you have time to click-through to some of the examples, it’s really worth a look.
Here is Victoria Secret’s Facebook group PINK:
And here is Adidas’ YouTube video explaining how its Second Life environment works: