Crisis communications is often a hurried plan that is put into action as a last resort and delivered in a stressful environment. It’s very unusual for an organisation to have procedures already in place, or significant advanced warning of when an issue is going to break. This is when it pays to have a cool and experienced communicator on hand to guide you through the situation.

At Liberate Media we are regularly called upon to offer our experience on crisis communications as part of our ongoing campaigns, and have successfully guided clients through issues on a national and international stage. However, we are also equipped to take a proactive stance on the identification and subsequent management of crises outside of our client portfolio and sector focuses.

Our approach is non-prescriptive, as every crisis situation is different. Furthermore, the rise of social media brings with it completely new reputational management issues, as individuals are easily able to share their views on a global scale to your online network of customers or competitors.

Our crisis management offering includes a buzz and conversation monitoring service to identify and classify threats at the earliest opportunity. We can then work with you to develop a response, resolve the issue and communicate the resolution at the right time. This strategy ensures that any potential damage to the organisation’s reputation is minimised, and relationships with your customers are protected.