As traditional media channels become increasingly fragmented, and consumers move towards actively avoiding interruptive advertising, it’s becoming harder and harder for brands and businesses to reach and connect with their consumers.
At Liberate Media we take an integrated PR (Public Relations) and social media approach to all of our client campaigns, to ensure each is tailored to meet today’s communications environment.
We believe strongly that audiences do not exist in separate online and offline silos, but are instead consuming their Â information from both online and offline sources, with each influencing the other. It is therefore important that any communications campaign considers an integrated approach, utilising traditional PR and online PR skills to deliver a complete campaign. Our social media services are overviewed in more depth on a separate page.
Our senior team of consultants take a hands-on approach to client campaigns, delivering each element from strategy through to implementation. Â At Liberate Media your campaign will not be passed onto inexperienced trainees once the pitch is won, which is something that sets us apart from the rest of the PR industry.
All campaigns are tailored to the individual needs of the client, but might include the following traditional PR elements:
- Strategy and campaign planning
- Thought leadership
- News generation
- Rapid response to breaking issues
- Media/blogger relations
- Crisis management
- Company and product launches
- Research projects
- Analyst relations
- Awards programmes
- Events and speaker support