Social media gives brands a unique opportunity to engage at the heart of the conversation. In a social media environment, the only way that a brand will succeed is to listen, understand what is being said about them, and get involved in the conversation, offering real, useful and honest insight. Liberate Media has been delivering online PR consultancy since its inception in 2006, and is experienced at helping businesses to embrace the online conversations that can become social expressions of their brand.
Where possible, we like to take a real world approach to our social media campaigns, fusing the best of traditional PR with an online PR approach to make sure our clients are still reaching highly influential traditional media, as well as embracing direct conversation with online communities.
Our breakdown of social media services includes:
- Social media training – helping you to understand the importance of social media and benefits to your brand, from a communications perspective. Tailored half-day workshops are delivered by our experienced consultants.
- Buzz and conversation monitoring – who is talking about your sector and/or brand across social media networks, and what are they saying? Knowing where to look is key, and being able to get involved is crucial to your brand positioning.
- Social media brand audits – in-depth social media analysis of your brand equity and authority.
- Social media profile building – to join in the conversation, a brand must build its profile and the profiles of its spokespeople.
- Brand building across social networks and forums – helping you to identify niche social networks and forums that directly relate to your brand profile, and advising on how to engage with them and be visible.
- Blog strategy and creation – blogging can be a daunting concept for many businesses, but can bring great ROI. We will bring you quickly up to speed on blog etiquette, identify your target audience and advise on editorial focus. We will help launch your blog and drive traffic to it, and provide ongoing consultancy to help raise your online authority.
- Blog monitoring – we scour the blogosphere for online conversations around your brand or product, making you aware of real-time issues and advising on how to respond.
- Content creation and seeding – the saying that â€˜content is king’ has never been more true in a social media context. We are expert at creating engaging content that will be useful and well received by your online network. In addition, we will seed it in places where it’s clearly visible and can be picked up by your target audience, to ultimately drive traffic to your website.
All social media packages are tailored to the individual needs of your brand – more details are available upon request.