According to Wikipedia, “social media uses the ‘wisdom of crowds’ to connect information in a collaborative manner”. This means that online conversations around a person or brand are ongoing and constantly evolving, which is a huge opportunity for any brand that wishes to communicate with its audiences.

In a social media environment, the only way that a brand will succeed is to get involved in the conversation, offering real, useful and honest insight. Liberate Media is one of the few PR consultancies in the UK that is actively consulting within a social media framework, and experienced at helping brands to embrace this new communications platform. This can be as either part of their existing PR campaign, or as a standalone service.

Our breakdown of social media services includes:

• Social media profile building - to join in the conversation, a brand must build its profile and the profiles of its spokespeople.
• Social media training - helping you to understand the importance of social media and benefits to your brand, from a communications perspective. Tailored half-day workshops are delivered by our expert consultants.
• Brand building across social networks and forums - helping you to identify niche social networks and forums that directly relate to your brand profile, and advising on how to engage with them and be visible.
• Blog strategy and creation - blogging can be a daunting concept for many businesses, but can bring great ROI. We will bring you quickly up to speed on blog etiquette, identify your target audience and advise on editorial focus. We will help launch your blog and drive traffic to it, and provide ongoing consultancy to help raise your online authority.
• Blog monitoring - we scour the blogosphere for online conversations around your brand or product, making you aware of real-time issues and advising on how to respond.
• Social media brand audits - in-depth social media analysis of your brand equity and authority.
• Content creation and seeding - the saying that ‘content is king’ has never been more true in a social media context. We are expert at creating engaging content that will be useful and well received by your online network. In addition, we will seed it in places where it’s clearly visible and can be picked up by your target audience, to ultimately drive traffic to your website.
• Buzz and conversation monitoring - who is talking about your brand across social media networks, and what are they saying? Knowing where to look is key, and being able to converse back is crucial to your brand positioning.

All social media packages are tailored to the individual needs of your brand - more details are available upon request.