This article was originally published on Wired UK, November 12th, 2012 as a Guest post by Lloyd Gofton:
As we move from an age of mass media to one of social media, are we experiencing a rebalancing of cultural communications towards disintermediated storytelling?
In today’s technology-enlightened civilisation, many believe that changes to the way we communicate are being driven by global networks and new technologies.
Conversely, it has also been argued that our approach to storytelling in the digital world is in many ways similar to that of the mediaeval era where information and stories were shared orally among distributed communities.
According to that rationale, technology is merely the facilitator of our natural urge to tell stories, not the raison d’Ãªtre. After all, are we really that far removed from our humble beginnings? Have oral traditions merely been replaced, or possibly enhanced, by digital networks? Could it be the case that mass media was a step too far and are we now experiencing a re-balancing of our cultural communications as we find a new equilibrium of information vs. conversation?
To identify why we are so reliant on mass media, it’s important to understand how we got to our current situation.
Read the full article on Wired