Posts Tagged ‘brand’
Your Company Brand Or Your Personal Brand On Twitter?
June 17th, 2008
What’s better, promote yourself as an individual that works for a brand/company, or be the voice behind a brand/company?
Let me give you some examples of relevant Twitter profiles:
andymerch
Name: Andy Merchant
Location: Brighton
Web http://www.liberatemedia.com
Bio: Social media consultant for Liberate Media
seroundtable
Name: SE Roundtable
Web http://www.seroundtable.com/
Bio: The Pulse of the Search Marketing Community
xoost
Name: Xoost
Web http://xoost.com/about.php
Bio: Do you Search >100 times/day and you’d like to share your search skills? Xoost is the place for you! If you like join the BETA TEST PHASE!
I am the individual that works for a brand.
The second and third Twitter examples choose to promote their various brands through a user name and thumbnail.
What’s the best way to do it?
I could have quite easy had my username as Liberate Media and the Liberate Media logo as my thumbnail, but my feeling is that I would not have the same freedom of expression and speech if I was confined as a Liberate Media spokesperson. As an individual I am still linked to my brand/company and have its best interests at heart, but this way I have the freedom to create an online personality with the flexibility to go one step further than a corporate structure would usually allow me.
Tools such as Twitter have helped individuals linked to brands/company’s to grow beyond being just known as ’so-and-so’ who works for ‘whoever’, into recognisable figures with online authority that are best known for their online presence.
Take a look at your Twitter followers. Can you tell me who they work for? Most of them still have day jobs.
To follow me on twitter click here and I promise to follow you back!
Personality versus brand on Twitter
April 24th, 2008
There’s no denying that over the past month or so, Twitter has increasingly become a brand promotion tool. On the media side in particular, journalists, newspapers and magazines are using the communications tool with increased frequency to break their stories.
What I’ve noticed is that subconsciously I’m paying far more attention to some media Tweets than others…while some are very useful and time-saving, others are admittedly going straight into my mental ’spam’ folder. I thought it might be interesting to share my views with you on why I think this is, and seek your feedback…
It appears the most useful Tweeters are those who are using the platform under their own name, sharing not only their breaking news as it happens, but also their personal views on issues within their sector. Jemima Kiss is a great example.
On the other hand, journalists Tweeting under their newspaper or magazine brand are having a tougher job of attaining ’stickiness’ with me. If the tool is only being used to promote stories, with no individual voice coming through, the Tweet is of far less value. I’d much rather receive news roundups as a daily email, than eight Tweets in a row. This is particularly aggrevating when the news isn’t exclusive or breaking, but rather something that is all over the news already.
Media Week has been making great strides on the social media front recently, and I was encouraged by its Facebook message on the subject of Twitter today:
“The twittering is also coming along nicely. So far we’ve been posting headlines and links, but we’re going to be flexing our gossip glands a little more in future so feel free to sign up for tip-offs on the stories behind the headlines - we’re at twitter.com/mediaweek if you want to keep an eye on us. If you’ve got any suggestions on what we should be sending out, just let us know.”
It will be interesting to see if Media Week can effectively combine personality with brand. Travolution is incidentially doing a very good job of this.
It would be interesting to know whether people agree/disagree with me…