Posts Tagged ‘campaign’
February 21st, 2012
There are two huge sports-related events in the summer, the London Olympics being one, and the other is the European Football Championship hosted in Poland and the Ukraine. This post will focus on the latter.
A German non-governmental organisation has created the video shown below to raise awareness for a so-called â€œstreet cleaning programmeâ€. Apparently street dogs and cats are being removed (exterminated) from the streets of the Ukraine to make the country â€œcleanerâ€ in preparation for the expected mass of football fans.
The video is very well shot and certainly grabs attention. The sound of the ball howling when kicked is very haunting indeed.
February 1st, 2012
We do love a good interactiveÂ campaignÂ here on the Liberate Media blog, none more so than theÂ BMW Interactive Video ProjectionsÂ campaignÂ byÂ iLogic from Johannesburg, South Africa.
To Promote the BMW 1 Series in South Africa.
An interactive racing game was beamed on to buildings and scaffolding. Assistants on the ground helped participants enter their Facebook details via a Galaxy Pad (steering wheel) in order to compete. Facebook was integrated by posting the userâ€™s interaction to the BMW 1 Series fan page, as well as the racerâ€™s personal profile.
A Facebook post congratulated the user on engaging with the BMW interactive projection and listed the activationâ€™s location. There were 810 campaign Facebook posts.