Posts Tagged ‘campaign’
February 21st, 2012
There are two huge sports-related events in the summer, the London Olympics being one, and the other is the European Football Championship hosted in Poland and the Ukraine. This post will focus on the latter.
A German non-governmental organisation has created the video shown below to raise awareness for a so-called “street cleaning programmeâ€. Apparently street dogs and cats are being removed (exterminated) from the streets of the Ukraine to make the country “cleaner†in preparation for the expected mass of football fans.
The video is very well shot and certainly grabs attention. The sound of the ball howling when kicked is very haunting indeed.
BMW Interactive Projection campaign
February 1st, 2012
We do love a good interactive campaign here on the Liberate Media blog, none more so than the BMW Interactive Video Projections campaign by iLogic from Johannesburg, South Africa.
The campaign:
To Promote the BMW 1 Series in South Africa.
The Idea:
An interactive racing game was beamed on to buildings and scaffolding. Assistants on the ground helped participants enter their Facebook details via a Galaxy Pad (steering wheel) in order to compete. Facebook was integrated by posting the user’s interaction to the BMW 1 Series fan page, as well as the racer’s personal profile.
The Result:
A Facebook post congratulated the user on engaging with the BMW interactive projection and listed the activation’s location. There were 810 campaign Facebook posts.
The video: