Posts Tagged ‘case study’
March 22nd, 2010
Liberate Media has just completed the first four months of a new integrated PR campaign with Tamar, the search and social conversion agency, which has produced some very effective results, including two Sky News interviews, national and extensive trade coverage, as well as wide online pick-up.
We’ve written a case study focusing on the success of Tamar’s Political Search Index, which is part of our ongoing campaign focused on building the agency’s reputation as the natural search and social conversion experts.
Tamar case study: http://www.liberatemedia.com/case-studies/tamar-political-search-index-campaign/
PR case study: Bringing ROO to Europe
February 6th, 2009
We like to let you know when new resources are added to our website, and this week we’ve uploaded a case study featuring a European launch campaign that we managed for ROO, now known as Kit digital.
ROO was one of the early pioneers of online video publishing and distribution. Formed in 2001 and publicly listed in 2003, it was enjoying a position of market leadership in the US and Australia by 2006, serving over 80 million streams per month and boasting syndicated content deals with Fox News, Reuters, Associated Press, ABC News and 20th Century Fox among others.
But having entered the UK market in late 2006, its brand profile in Europe was low and ROO was facing stiff competition from the likes of Narrowstep, Brightcove and Vividas. A high-impact PR campaign was required to support ROO’s aggressive and ambitious expansion plans for Europe.
If you’re interested in reading about how Liberate Media enabled ROO to seize media share of voice from its competitors within a six month period, as well as deliver direct new business leads from brands such as Universal Music, please click through to the full ROO case study here. We hope you find it a useful read, and as always, feedback is very welcome.
PR case study: digital marketing agency
December 18th, 2008
At Liberate Media we’re always eager to share research or nuggets of information that we discover on a daily basis. In the interest of continuing this theme, we’ve just published a case study on a campaign that we’ve been working on over the last two years, for digital marketing agency iCrossing.
The case study offers a brief overview of the campaign that we developed following Spannerworks’ acquisition by iCrossing in early 2007, and the subsequent activity to drive iCrossing’s awareness in the UK.
We hope you find the case study of interest, and if you would like to find out further information on the online and offline PR services that we offer at Liberate Media, please get in touch.