Posts Tagged ‘centaur’
Marketing trade press set for shake-up
February 12th, 2009
Stories of journalist and newspaper cut-backs are rife, and over the past few days the UK marketing trade press has been the latest casualty.
Centaur has made the decision to close its magazines Precision Marketing and Brand Strategy, while Marketing Week is undergoing a major staff reshuffle. New journalists to be joining the Marketing Week team are rumoured to be Ruth Mortimer, formerly editor of Brand Strategy and Branwell Johnson, former editor of Mad.co.uk, while some existing staff will be leaving.
According to the Precision Marketing website, Centaur is avoiding placing any blame on the current economic situation. The announcement reads:
“Centaur Media is to shift the coverage of direct marketing from Precision Marketing to Marketing Week, reflecting the transformation of direct marketing from a niche function to a mainstream operation…Precision Marketing, which had a circulation of 12,000, is therefore to cease publishing from the February editon onwards.”
Arguably Centaur is paying the price for not evolving its marketing titles quickly enough. A re-design for Marketing Week is on the cards, but this is long overdue. Interesting that little mention has been made of it increasing its digital marketing coverage, or delivery of news through social media. While NMA and Marketing Week are both placing increasing editorial focus on features, I question whether this is really what readers want or need. Subscription-only content is going to have to work harder to keep its reader-base in my opinion…
November 22nd, 2007
The long-awaited digital edition of New Media Age has gone live today, available here. It is aptly part of an online video special, incorporating demos of cutting-edge online video advertising.
It’s a great first attempt at integrating digital-focused editorial with interactive content. For a magazine that pitches itself as being at the forefront of digital marketing, this is definitely a step in the right direction.
NMA has great journalists on staff, and is well-respected by the industry…but that won’t be enough to carry it through the social media era. My RSS feeds are full of expert digital commentators and bloggers, and for NMA to keep its head above the rest of the crowd, it’s increasingly going to have to find more ways of engaging with its audience online.
So big thumbs up to NMA!
As a funny aside, just as I was about to click ‘publish’, I received an email from NMA saying its advertising rates are due to rise in 2008. Great timing Centaur!
Technorati tags: nma, e-edition, publishing, online+video, magazines, digital+media, centaur