Posts Tagged ‘coca-cola’
Brands are on their starting blocks for the Olympic social media dash
July 10th, 2008
Over the next few moths you are going to see massive amounts of online coverage of the Olympics, most of it associated with huge brands.
One brand quickly off the blocks is Lenovo, who has a blog site called Voices of the Olympic games. As the name suggests the blog content is made up with athletes’ commentary of what they are currently up to. They also have another pretty impressive site called Lenove Olympic podium powered by Google which offers a whole host of video footage, Google maps and other multimedia content. It’s kind of like a start page for the Olympics where you can drag and drop each section to have the page set up to how you want it.
Lenovo has also got on the Twitter gravy train and is promising updates throughout the Olympics - to follow them click here - they have currently not updated!
Hot on Lenovo’s heel is of course Coca-Cola who has produced a social media press release in English and Chinese. View the smpr here. The smpr introduces Coca-Cola’s integrated Olympic campaign. Some of the interesting stuff Coca-Cola is doing around the Olympics mentioned in the smpr are:
Coca-Cola Virtual Olympic Torch Relay
Coca-Cola Olympic Photo Montage
Design the World a Coke” Interactive Tool
To participate you need a good understanding of Chinese!
Just a taste of some of the big brands getting involved in the Olympics social media push. Watch this space for brands wanting to be associated with the wholesome feel good factor of the Olympics.