Posts Tagged ‘Collective’
Nurturing client/PR agency relationships
April 16th, 2010
Yesterday I worked from the office of my client Collective - a digital creative agency based in Farringdon. It was a highly productive and rewarding day, and I walked away feeling inspired and full of ideas for the campaign. We plan to make it a regular thing - a decision that both parties are really excited about.
This is not a new approach for Liberate Media - in the past we have worked regular days in the offices of some of our larger clients. However from experience, it’s an approach that PR agencies often shy away from for obvious logistical and budgetary reasons, but I thought it might be worth spelling out the reasons why it can be worth considering.
- Re-energising a campaign - no matter how good a PR you are, campaigns always need fresh thinking and new leases of energy. Spending time in a client office can be an effective way of gaining new insight into what they are working on, and hearing what they think about issues affecting them.
- Gathering campaign assets - for a client like Collective, where visual assets are the name of the game, spending time with their design team is invaluable to understanding the campaign assets that we have access too.
- Meeting with their clients - in a B2B context, working internally can provide unique opportunity to meet with your client’s clients, and discuss opportunities for joint PR. If they are big brands, the opportunities can be endless.
- Gathering material for thought leadership - the best ideas always come out over a beer in the pub, but it’s not always possible to get that sort of time with a client…unless you’re spending regular time in their office. Having regular conversation with them will make sure that you’re inside their head when it comes to thought leadership.
- Building client confidence in social media - for many, engaging in social media is still very daunting. Being there physically to delegate responsibily and provide advice on how to use specific social media tools can be a highly useful exercise.
- Streamlining processes and procedures - the nitty gritty stuff can sometimes more easily be resolved once you are able to see how processes are working for your client, making it easier for you the PR to implement changes.
- Getting to know new senior people - when senior contacts change client-side, it can sometimes have an impact on the PR campaign, and lead to a time of adjustment. Have regular visibility internally is useful for staying on-top of key relationships.
This is not an exhaustive list, but hopefully paints of picture of why working regularly within client offices can be extremely effective. Please feel free to share any similar experiences that you may have had.
Looking for new bloggers to engage with digital and technology clients
April 3rd, 2009
At Liberate Media we are always looking to engage with like-minded individuals and bloggers, who share our passion for all things technology and digital.
As part of this focus, we are eager to build new connections with bloggers who are interested in hearing from our clients. Don’t worry, we’re not going to spam anyone with press releases, but if you would be interested in getting in touch on a more one-to-one basis to discuss campaigns, opinions or simply to have a discussion on a relevant topic, we would love to hear from you.
We have added a brief preview of some of our relevant clients below, but we are also in touch with a number of other brands and industry experts on various projects and campaigns, so please get in touch if you would like to hear more.
Associated Northcliffe Digital - Associated Northcliffe Digital has a massive online footprint, operating the digital assets of Associated Newspapers Ltd and Northcliffe Media, as well as key online classified sites.
Collective - Collective has been the lead agency behind Honda’s digital strategy for the past five years, and is using PR to help tell this story and gain greater recognition for the other high-calibre brands it works with including EA, Sega and Snickers.
iBAHN - Having worked to establish iBAHN as the internet provider of choice for business travellers across the globe, we are now re-focusing our efforts on raising the profile of iBAHN’s growing portfolio of in-room digital entertainment services.
Kerb - Kerb is leading the future of online advertising, through its creation of highly engaging content-led campaigns and viral games for brands such as Samsung, Sony PlayStation, E4 and MTV. Its sister company, Kerb Games, is expert at producing highly successful massively multiplayer online role playing games (MMORPGs).
Napster - Napster is the pioneer of digital music, and is now one of the industry’s fastest growing mobile music platforms.
Mike Bayler - a consultant and author, specialising in consumer-led marketing and innovation. He has advised some of the world’s leading brands, media companies and international stars, including Nokia, Diageo, Telefonica, Bacardi Global Brands, Sky, BT, Sony BMG, Ogilvy and Mather, Robbie Williams, Dido and Simon Cowell.