Posts Tagged ‘delicious’
Bad news sells. Is social media changing this?
February 12th, 2010
This week I caught an interview with Alastair Campbell on ITV’s Loose Women, promoting his new book Maya. Within the interview Campbell (who formerly wrote for the Daily Mirror) suggested that social networking is inverting the core principle of newspaper journalism, i.e. bad news sells, and replacing it with a more balanced view of the world.
In my view he’s right. Traditionally we might have bought our favourite tabloid or broadsheet on the way to work, or selected the paper with the most grabbing front page headline. Pre-social media, we’d have been blissfully unaware of how our intake of news was being controlled by an editorial agenda that dictates bad news sells. Journalists are trained in how to tease out of any story an angle that conveys fear, sex, drama etc. A story that simply reports ‘good news’ would never get past any half-decent news editor.
Today however, ’social’ media means that we have access to news that has not been written by journalists or broadcasters. Many high profile bloggers have no journalist training, and so take a much fresher, unbiased approach to news reporting.
Websites such as Delicious and Digg enable people to bookmark and share content from the highest profile blog through to the most obscure and niche. It’s human nature to want to share good news, and so with no motivation to ’sell’, those consuming news through social sites are likely to be faced with more ‘good’ news that then would have been traditionally.
This is good news for brands and the PR industry as a whole. It makes it more possible for a brand to communicate its good news, and if it is liked by its community, the news will be shared. This doesn’t remove the need for a strong news hook, but that hook can now be a positive one.
Five on Friday - five fabulous Web 2.0 tools and sites of the week (12-12-08)
December 12th, 2008
Ok, here we go with this week’s Web 2.0 tools and sites of the week.
1. I like this a lot, but it’s a shame it’s only availavble in the US. It’s called near.ly, and sends you via Twitter links to news and blog posts happening within 1000 feet of your address.
2. This next one is a mobile version of one of my personal faviourite sites of all time - Delicious. Delicious Mobile enables you to sign into your account and browse your bookmarks, tags, inbox, and other data. You can also browse popular and recent bookmarks and tags from the Delicious community.
3. ChizMax is next up. Search music by artist or song and not only do you get the video for the song but the lyrics too. Karaoke on your laptop!
4. The Shorty Awards are next. Honor the world’s top Twitterers over dozens of categories. Voting closes on December 31st.
5. Here is your bonus Christmas tool/site. The holiday toy list gives you toy ideas in age and then price categories.
See you next Friday for a pre Christmas Web 2.0 tools and sites of the week.
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Digg and Del.icio.us tools/resource compedium
October 2nd, 2008
If you’re a Del.icio.us user like Liberate Media, or a Digg social news reader/submitter, here is a list of links to others posts that will get you the very best out of these two popular social media services.
Digg and Del.icio.us have been updated since a few of the below posts were created, but the mechanics are still the same.
Probably a good place to start - How Best to Submit Our (Or Any) Stories to Digg
Followed by the Digg toolbox from the ever popular mashables.com
Next is an even more comprehensive Digg toolbox from Virtualhosting.com
Want some Digg data? Try the Digg front page data tool you can also find the top 100/1000 Diggers.
‘Make use of’ have a post called, The top 5 Digg tools to make you a better Digger.
Want to find out a bit more Digg? - Here is 10 interesting Digg features
Ever wondered what type on content is popular on Digg? Click here to find out.
Want to create a good Digg title? Check out this tool from Dan Zarella
No resource list would be complete with out a case study, so here it is: the Digg case study.
Getting board of Digg yet? Here are 6 alternatives
Yet another tool box from Mashable, this time it’s the Del.icio.us toolbox.
Ever wanted to become a power user? You can at Web Work daily.
Very good post here from davefleet.com - 6 Ways To Make Life Easier With Del.icio.us (added bonus of a common craft animation, which are excellent)
Delicious Popular Page Posts Analysed - nicely scrawled image, but actually very interesting!
If you are going to take Del.icio.us seriously then use the Delicious Bookmarks Firefox Add-ons
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Del.icio.us ‘too hot to handle’ list
February 12th, 2008
Don’t you just hate it when you have a blog post in mind, get distracted, and go back to it a couple of hours later only to find the idea you had in mind isn’t going to work anymore!
Earlier today my attention was drawn to an intriguing new service called Feng-GUI, through the Del.icio.us hotlist. The service creates heatmaps of websites based on where it thinks the human eye would be most likely to travel. According to Feng-GUI, these reports are 70 per cent accurate, i.e. they are able to capture 70 per cent of what traditional eye and mouse tracking would report.
We know a fair bit about eyetracking through our client Foviance, and so I was keen to give the Feng-GUI service a go. However, on clicking through to the homepage, via the ReadWriteWeb blog post on the subject, I received the following message:
“Thanks to ReadWriteWeb blog site, Feng-GUI service is under heavy traffic. Please try again later. Sorry for the inconvenience.”
Clearly Feng-GUI has been a victim of its own social media success!
If anyone does get to try out the service, please let me know!