Posts Tagged ‘film’
What makes a great online promotional video?
December 19th, 2010
What does make a great online promotional video? Intent, expertise, emotional intelligence, knowledge, content, execution … with an essential quality that I always struggle to define. Perhaps it’s ‘nowness’, capturing our disparate neurotic thoughts and squeezing them through an intelligent sieve to find the essence of what we think.
The great promotional films transcend the terrifying limitations of the device, and somehow connect with us in deep, primal way so that we feel ‘alive and now’ through text, voice and music.
The thousand words needed to match the narrative of a still image is almost unquestioned. The antecedence of this aphorism is questionable but worth following, if you are so minded. While we accept it, apparently, does that mean we believe it?
Images enrich a story; they pose questions and offer mysteries but, I do not think they narrate the story. That is only in the gift of text and voice – and music.
The great promotional thinkers of the last century employed the services of the best psycho-analysts in an effort to understand and exploit the fragilities of the human mind for commercial benefit.
Somewhere along the way, they lost the map and, in their confusion, developed the art of “lying with style”.
This mode of telling gossamer untruths cannot find a berth in our web. Yet we still see, with every click, the impractical propaganda of agencies and brands that still believe in the efficacy of lying.
I hope that in 2011, we will see the final move away from this dissembling. Brands need to embrace the idea and benefits of communal honesty.
Give you an example, you know I’m a Slate evangelist and I believe that this device form can open a Web 4.0 market, engaging “everybody else” who has not gone online. This video tells me so little, and yet promises so much. It’s beautiful but not extraordinary – the Slates are truly innovative and should form the next generation of connected devices - globally, everywhere. It’s not lying - just not telling me the truth.
And talking of essence, beauty and intent, I’ll leave you with Marian Anderson, a black woman who transcended the prejudice and hate of her time with a rare, clear voice:
Become A Movie Critic At FilmCrave
May 13th, 2008
We all like to think that we are film critics at heart, and i certainly fall into that category. Everyone has very strong views on what’s hot and what’s not, and now you have the chance to have your say at www.filmcrave.com
When it comes to film watching, i always check out the average scores given at IMDB, if it doesn’t get over 6.5/10 i don’t watch it, simple as that!
After watching the movie i don’t always agree with the IMDB score.
That’s where FilmCrave can help, search for a film and check out the user reviews.
Here’s one for the 80’s classic ROBOCOP
| Quick Movie Reviews | |
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philly22 09/15/2007 (0 of 0 found this helpful) |
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Such an underrated movie. Awesomeness in a nutshell. Ultra violence, typical 80’s-style. Great score. Love it, one of the best revenge-movies ever. |
FilmCrave is also a social networking site for movie lovers, you can chat with other people who like the same movies as you, create movie lists, leave comments and recommend movies to others.
I highly enjoyed this site, and so did the judges at the Open Web Awards as they awarded it best niche social networking site.
Movie quote time “I’ll be back!”