Posts Tagged ‘Guardian’
Second Life and second coming for virtual worlds
November 17th, 2008
I was trolling around a couple of old-fashioned virtual reality worlds over the weekend – the print versions of Guardian and Observer newspapers. Sometimes I really enjoy the different pace and mindset of reading print. I’ll be careful not to stretch the virtual world simile too far with these newspapers, though it did feel a little like that, wandering through editorial constructions of the worlds we live in.
Anyway, virtuality has surfaced again in press agendas with the Second Life divorce story that Mark Lawson commented on in Saturday’s Guardian. and Victor Keegan’s full-page Observer Focus on the “virtual revolution” the next day. Lawson warned about the emotional damage that could be caused in the real world from actions taken in a fantasy environment. Keegan wrote on the explosion of virtual worlds and the potential impact on real economies.
It was good to have the views of these two significant commentators so close together, with Lawson’s edgy assertion that popular culture needed to come to terms with the fact that fantasy actions have real emotional consequences balanced with Keegan’s economic perspective. Keegan warned that developing economies, particularly China, were building truly massive online 3D environments with the aim of luring customers in the developed economies to try then buy goods cheaply at source – collapse of middleman markets. A scary prospect but one that still has to wrestle with the realities of sub-prime service delivery, leading to lag, crashes and “unforeseen effects” (hardly conducive to making a sale, or for that matter, a “positive brand experience”) .
While Lawson confined his view to Second Life and reality TV, hooked around the suicide of an X Factor contestant in the US, Keegan named the usual suspects (SL, Entropia, Runescape) in his top picks, along with newcomers Twinity and Football Superstars. Keegan also made much of the European innovation and entrepreneurial spirit embodied in all the above, with the exception of SL and also doffed his cap to the Euro brilliance of Habbo, even stretching the Eurozone to include World of Warcraft (owned by French company Vivendi!)
At the risk of being unpatriotic, I could also mention Metaplace. I think this virtual space has everything – except an opening for me as a beta tester! It’s an open platform (world first?) that people can use to build their own virtual environments. The vision is to build a network of worlds, an ecosystem of business, education and pleasure. And the visionaries are Raph Koster, who you may know as former Sony Online Chief Creative Officer and author of one of my favourite manuals, “A Theory of Fun for Games”. He has easily completed his 10,000 hours required to become a Master in a given discipline (Malcolm Gladwell). Co-founder John Donham (also qualifying as a 10,000-hours Master) has helped to bring to fruition, among others, Everquest and Star Wars Galaxies. And investors include Mark Andreesson – another of my heroes. To cap it all, one of the advisors is Dr Richard Bartle, one of the most astute commentators on virtuality I’ve met.
I just begin to sense that the virtual universe has expanded again and moved out of the darker side that saw SL sign-ups fade away and investors lose their taste for these types of projects. And that is going to be good news for brands who want to find more routes to engaging with customers – and great news for those of us who love the sheer joy of a virtual world that connects and clicks.
May 20th, 2008
Reading Jeff Jarvis’ story in the Guardian yesterday shows how pivotal Twitter has become, not just in the digital media sector, we knew that, but in the media sector as a whole. He reveals that developers at the BBC and Reuters are working on applications to monitor Twitter and other social media services such as Facebook and YouTube for news catchwords such as ‘earthquake’ and ‘evacuation’ in the hope of both getting an early tip off on breaking news, and also locating content and potential interviewees on the issue.
This was illustrated perfectly by the Chinese earthquake last week, which according to Robert Scoble was broken on Twitter before the US Geological Survey posted the tremor and an hour before mainstream news sites reported it. Suddenly the BBC and Reuter’s investment makes sense.
Another example of the never ending brilliance of social applications. However, this isn’t the main point of this post…and you thought It was over…short post from Gofton - never!
The real reason for this post is to make a confession…here goes: I’m not the biggest fan of Twitter. Actually, before the great and good of the social media world beat me down with vicious reasoning, let me rephrase that: I’m not the biggest Tweeter. There I said it and for anyone that cares to check, it’s quite an obvious statement! I don’t tweet, post, write comments…that much. However, I am a fan of Twitter and I do regularly monitor and learn from the conversations that i follow, but in truth rarely dip my bill in…sorry bad joke.
I’ve often thought about the whys and wherefores of my apparent lack of willingness to get ‘involved’ and spread my own brand of commentary on Twitter. But that’s exactly the reason I don’t do it. I am put off by the life commentary from the Twitter nation, as so many others are.
Now to be fair not everyone does it, but those that feel the need to share their experience of being on a train, or a bus, or standing in the rain blah, blah, blah has never encouraged me to say: You know what, today is the day when I tell people I’m running late for a meeting.
However, although I am being facetious, in all seriousness a ray of light hit me from Jeff Jarvis’ article, or in fact from a quote he used from UK blogger Leisa Reichelt at disambiguity.com. Lisa has defined this practise as ‘Ambient intimacy’, which she explains as “being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to.” She continues: “There are a lot of us, though, who find great value in ongoing noise. It helps us to get to know people who would otherwise be just acquaintances.”
Hmmm, that kind of makes sense, it’s the most sense that anyone has made of what I thought was previously inane drivel. It does help to bring through the personality of an individual and it does help me to understand their point of view. Some of it is even amusing.
So has this taught me something? Am I going to change my ways and get involved? No - I won’t be telling you what I had for lunch, but you will be seeing a new vigour in what I classify as useful ‘Tweeting’.