Posts Tagged ‘Joel Comm’
How small businesses can profit from online marketing
December 15th, 2009
Julie Stanford is a mover and shaker in the Brighton business community (as well as publisher of the Essential Business Guide) and I was very pleased to sit in on her weekly RadioReverb show “Business as Usual”, along with Jeremy Spiller from White Hat Media. We chewed over the best ways for small businesses to profit from online marketing, and indeed, who might not benefit by engaging with their customers through social media.
Time is a precious commodity for us all and Julie rightly wanted clear views on how people running their own businesses could justify using valuable hours online - and the most profitable ways to connect. We came up with the ‘Welsh LLEGS’ roadmap - Listen, Learn, Engage, Give and Share. Nothing ground-breaking but we all repeated the mantra here: “It’s not rocket science; it’s about having useful conversations”.
We were actually hard-pushed to think of a single business where online marketing would not pay a dividend, as long as that focus did not replace offline strategies and tactics. Jeremy pointed listeners in the direction of Joel Comm’s Twitter Power book and reminded us how crucial the role of measurement was to any business owner.
Funnily enough, the day after the show was recorded, my Twitter feed delivered this great Mashable link for small business online marketing resources:
The show is being repeated tomorrow afternoon on 97.2FM and online, with the podcast available from Julie’s website as well.