Posts Tagged ‘liberate media’
May 21st, 2008
At Liberate Media we’ve been tackling one of the biggest issues facing the PR industry today, the skills crisis.
We thought it might be helpful to overview our thoughts on the subject in a podcast, which we’ve used to identify a few of the problems and share some insight into how we’re dealing with the matter.
Let us know your thoughts on the subject.
To Listen or to down load the podcast click here
Business Podcasting Basics And Tools
May 14th, 2008
Today’s post is a little pre-empt for the forthcoming Liberate Media podcast.
A good few businesses use podcasting as part of there intergreated social media campaigns, below is a list of just a few available at the iTunes store:
Business Link (government body supporting SMEs)
Which? Podcast - Consumer Association
One heavy business podcast user is IBM, who use podcasting to brief distributed staff. Read more here
The great thing about podcasts is that they can be completed to a good standard on any size budget. If you don’t have much cash, but do have a little imagination and time, you can still achieve some great results.
The tools you need:
Audacity, is a free all singing, all dancing recording, editing and post-production solution for your audio podcast, this open-source programme has many helpful tutorials that can be found on the site.
TIP: If you want to save to the MP3 format you need the LAME MP3 encoder for Audacity, which i strongly recommend.
A paid-for alternative is RecordForAll which at $40.00 or around £20.00 provides great value for money, there’s also a nice and easy screencast to follow as soon as you open the site. Here’s what they say about it “RecordForAll makes it simple to record audio files, layer audio files and edit audio files for podcasting. Podcasters can record voices, or music files or other sounds”.
For more information and a beginners guide to podcasting, view this post, for more information on podcasting in general go to the Liberate Media resource/research page - podcasting section.
Liberate Media social media resource/research map
April 16th, 2008
The Liberate Media social media research/resources page is where we archive all our social media and web 2.0 resources/findings. There is a huge amount of resource to be looked at, so please feel free to dig around at your leisure.
Liberate Media is always keen to add to the social media resource with new posts, so please get in touch if you have something of value to add. - The resource map will be ever growing with new headings and links being added all the time.
The social media resource/research is very heavy due to large amount of archived resource, it takes a little while to appear, but please be patient, it’s well worth the wait!
To use the resource map simply hold the left mouse button down and scroll around until you see the section you want to look at. Click the bars next to the paper-clip to get a description of the archive, then click the paper-clip to get a list of posts in that resource.
To add the resource/research map copy and paste the code blow into your blog:
<iframe id=”mapframe_id226″ name=”mapframe_id226″ frameborder=”0″ style=”border:1px #B9B9B9 solid;” scrolling=”no” src=”http://www.glinkr.net/site_media/DebateMapClient/html/map_content.html?graphId=226″ height=”500px” width=”95%” ></iframe>
Second Life resource list - is it still a good place to build brand?
April 15th, 2008
As you know Liberate Media is a big believer in sharing, and today we will be passing on our in-depth Second Life research and resource list to you.
You will find enough resources here to decide weather Second Life is a legitimate and effective way of highlighting your company’s profile or not. Leading brands like Coca Cola continue to have a presence in this virtual world, but this doesn’t mean that they’ve got it right!
For me I’m still not sure, and you hear very little about Second Life these days! However, having said that Reuters has a Second Life news centre which is bang up to date.
Overview
Second Life Businesses
7 tips for real-world businesses in Second Life
Second Life: It’s not a game - Tech leaders think Second Life could be a gold mine
Five Rules For Bringing Your Real-Life Business Into Second Life
Coca Cola Launches Second Life Contest for New Coke Machine
Other Second Life posts
Lots to do in Second Life - events board
Mashables Second Life Tool Box
Virtual Worlds Poised to Become Valuable Work Tools
Video Tutorials - Second Life Wiki
SecondLife.com - 5 Worst Websites - TIME
Second Life Herald - virtual world news blog
C4 Second Lives - Find out more about the people living in Second Life
Twitterbox - a Twitter Client for Second Life
Second Life Profiles, the ONLY dedicated online community for Second Life players
We are always looking to add good research or resources to our research/resource archive - please let us know of other any other useful Second Life posts we can add.
We would also be interested to hear how your company is using Second Life and if you think it is still a useful brand building tool…
South Africa’s First Social Media Press Release - The Standard Bank Pro20 Series (cricket)
April 14th, 2008
You may or may not be aware that Liberate Media has been following the Social Media Press Release for some time.
Following my previous post Will the social media press release (SMPR) reach tipping point by the end of the year?, I was pleased to hear about the SMPR being used in other parts of the world aside from the UK and US.
South Africa-based Standard Bank has been using the release template as part of the Standard Bank Pro20 Series cricket tournament.
Read more about the release here.
I was bowled over (cricket pun!) by the release. It’s one of the best examples of the SMPR I have seen to date, and of course will be added to the Liberate Media research/resource page.
Click on the image to view the Pro 20 SMPR.
What I really like about the Kaboom SMPR is:
- The design: they have taken the colourful punchy format of the twenty twenty game and used it for the SMPR.
- The release is set out on a logical way: Quick facts followed by the multimedia assets and then the core information.
- They have some great quotes for bloggers/journalist to use.
- From the release you can follow Pro 20 conversation on Twitter and join its Facebook group.
It’s a really great effort, and for me, this has set the SMPR standard. It’s clean, well laid out and easy to follow.