Posts Tagged ‘magazines’
July 11th, 2012
Nielsen‘s Global AdView Pulse report has been published this week. It focuses on ad spend across the board including TV, newspapers, radio, outdoor, Internet, and cinema all of which saw an increase in ad spend in the beginning of 2012 compared to last year, with the exception of magazines.
Television remains the biggest spend focus, but Internet advertising saw the highest overall increase, up 12.1% in the first quarter of this year, in comparison to television, which grew by 2.8%, radio 7.9% and outdoor 6.4%.
Internet Ad spend growth was particularly notable in Europe at 12.1%, Latin America 31.8% and the Middle East & Africa 35.2%.
TV grew by 4% in North America, second only to outdoor, and 7.5% in Latin America. In the Middle East and Africa, TV ad spend grew by 33.8%.
Print ad spend in magazines declined by 1.4%, but newspapers grew 3.1%. In Latin America both media grew 7.6% and 10.3%, respectively, and 3.6% and 5.4%, respectively in Asia Pacific.
Although the economic climate continues to look anything but secure, online ad spend and in fact ad spend across the board is mostly up and showing stable growth, which Nielsen puts down to strong consumer confidence.
November 22nd, 2007
It’s a great first attempt at integrating digital-focused editorial with interactive content. For a magazine that pitches itself as being at the forefront of digital marketing, this is definitely a step in the right direction.
NMA has great journalists on staff, and is well-respected by the industry…but that won’t be enough to carry it through the social media era. My RSS feeds are full of expert digital commentators and bloggers, and for NMA to keep its head above the rest of the crowd, it’s increasingly going to have to find more ways of engaging with its audience online.
So big thumbs up to NMA!
As a funny aside, just as I was about to click ‘publish’, I received an email from NMA saying its advertising rates are due to rise in 2008. Great timing Centaur!