Posts Tagged ‘Mobile World Congress’
Short mobile film awards with Kevin Spacey at Mobile World Congress
February 16th, 2009
I’m feeling more confident right now about the creative future of mobile than I have for a long time. I thought that while there was no shortage of talent, the industry seemed challenged to move ahead and open up to new forms of expression.
This week at the Mobile World Congress in Barcelona, there will be no shortage of innovation on the technical side (music DJ handsets, touch screens, platform developments …) as well as some breathtaking creativity.
And at the end of the week, Kevin Spacey will be announcing the winners of this year’s global mobile short film festival awards - MOFILMS – people attending the congress can download the 12 finalists’ films to their mobiles before the winners are announced on Friday.
Delegates will also have a chance to win a Chevrolet Cruze by recording a 30-second MOFILM about how they have broken the rules to achieve something great. The winning UGC (User Generated Content) Film will be announced on Friday as well.
Also shouting out loud in Barcelona this week is m.LOVE a movement with a passion for mobile from around the world. It aims to work in small format conferences, local meet-ups and by-annual gatherings, uniting mobile passionistas through communication, learning and understanding. It’s making strident early calls for debates about the future of mobile and how little things can make the world a better place.
Maybe Sony CEO Howard Stringer was onto something last month when he said that mobile devices would be a focus for dealing with the poor economic conditions around the world. His upbeat Tokyo message was: “We will tap our unique strengths in gaming, entertainment, digital imaging and telephony to fast track a line-up of next-generation mobile devices.”
I wonder if PR can pick up on this creativity in the next year and not only join the conversation but also lead the development of mobile PR creative services.