The Olympics mean a lot to me. I have seen others run and it inspired me to come here. It is amazing, not like the meets. There are all the athletes from all the sports 
Online PR and social media consultancy focusing on the technology and digital industries.
August 11th, 2008

The Olympics is up and running, and if like me you’re interested in the latest news but don’t have access to a TV in your office, a good visual place to start and get the latest breaking reaction from is Dailylife. -
“We started Dailylife because we think publishers should be able to offer their readers the entire web of news, and for readers that news should be less work and more fun. We simplify the complex news landscape, making it a personal, visceral experience instead of a daily chore.”
The site is split up into articles, photos, topics and quotes. The articles have related stories attached to them so you can read more about a particular story from another news source. Photos and quotes are probably my favourite parts of the site. Some of the images are stunning and give you a real sense of occasion and drama, and by hovering over the image you also get a text box that tells you the story behind the image. The quotes section is also a nice addition with some memorable quotes given by top competitors.
in Earthtimes.org said Tyson Gay
If you’re in need of some more Olympic resources check out The Torch Has Arrived - Beijing 2008
Brands are on their starting blocks for the Olympic social media dash
July 10th, 2008

Over the next few moths you are going to see massive amounts of online coverage of the Olympics, most of it associated with huge brands.
One brand quickly off the blocks is Lenovo, who has a blog site called Voices of the Olympic games. As the name suggests the blog content is made up with athletes’ commentary of what they are currently up to. They also have another pretty impressive site called Lenove Olympic podium powered by Google which offers a whole host of video footage, Google maps and other multimedia content. It’s kind of like a start page for the Olympics where you can drag and drop each section to have the page set up to how you want it.
Lenovo has also got on the Twitter gravy train and is promising updates throughout the Olympics - to follow them click here - they have currently not updated!

Hot on Lenovo’s heel is of course Coca-Cola who has produced a social media press release in English and Chinese. View the smpr here. The smpr introduces Coca-Cola’s integrated Olympic campaign. Some of the interesting stuff Coca-Cola is doing around the Olympics mentioned in the smpr are:
Coca-Cola Virtual Olympic Torch Relay
Coca-Cola Olympic Photo Montage
Design the World a Coke” Interactive Tool
To participate you need a good understanding of Chinese!
Just a taste of some of the big brands getting involved in the Olympics social media push. Watch this space for brands wanting to be associated with the wholesome feel good factor of the Olympics.
"I found a higher degree of contacts and enthusiasm and then something far more interesting. They listened, challenged and questioned with a focus and knowledge that I've never experienced before."