Posts Tagged ‘podcast’
May 21st, 2008
At Liberate Media we’ve been tackling one of the biggest issues facing the PR industry today, the skills crisis.
We thought it might be helpful to overview our thoughts on the subject in a podcast, which we’ve used to identify a few of the problems and share some insight into how we’re dealing with the matter.
Let us know your thoughts on the subject.
To Listen or to down load the podcast click here
Business Podcasting Basics And Tools
May 14th, 2008
Today’s post is a little pre-empt for the forthcoming Liberate Media podcast.
A good few businesses use podcasting as part of there intergreated social media campaigns, below is a list of just a few available at the iTunes store:
Business Link (government body supporting SMEs)
Which? Podcast - Consumer Association
One heavy business podcast user is IBM, who use podcasting to brief distributed staff. Read more here
The great thing about podcasts is that they can be completed to a good standard on any size budget. If you don’t have much cash, but do have a little imagination and time, you can still achieve some great results.
The tools you need:
Audacity, is a free all singing, all dancing recording, editing and post-production solution for your audio podcast, this open-source programme has many helpful tutorials that can be found on the site.
TIP: If you want to save to the MP3 format you need the LAME MP3 encoder for Audacity, which i strongly recommend.
A paid-for alternative is RecordForAll which at $40.00 or around £20.00 provides great value for money, there’s also a nice and easy screencast to follow as soon as you open the site. Here’s what they say about it “RecordForAll makes it simple to record audio files, layer audio files and edit audio files for podcasting. Podcasters can record voices, or music files or other sounds”.
For more information and a beginners guide to podcasting, view this post, for more information on podcasting in general go to the Liberate Media resource/research page - podcasting section.
Thoughts on the future of the SMPR
April 2nd, 2008
At Liberate we’ve been keenly following developments in the Social Media Press Release (SMPR), which is yet to reach tipping point within the PR industry. We therefore listened with interest today to a podcast on the subject with Tod Defren of PR Squared, sharing his insight on the take-off of the SMPR through his day job at Shift Communications.
We firmly buy into efforts to make news releases more social and useful, with greater differentiation between quality announcements and spam. However, while there has been a lot of talk about the SMPR and its benefits, we’ve had our ear to the ground for case studies where it’s worked successfully among early adopters.
To summarise Tod’s feedback (although it will take you just eight minutes to listen to the whole thing)…
- The volume and level of companies using the SMPR is growing, and includes brands such as Coca Cola, Gatorade, Semantec, Horizon.
- The most successful case studies have seen SMPR content being discussed on Twitter and in blog posts, with content such as logos being taken and re-used.
- As part of the sales process for PR agencies, it’s important that brands realise the SMPR format is not just useful for the blogosphere, but for traditional media alike, offering more content and context than the traditional news release.
- Comment functionality is most successful when moderated.
At Liberate we have our own developments in the pipeline, and have recently pioneered the Social Media Video Release, which we believe is the next step for the SMPR by enhancing its video and interactive components. Our case study for iCrossing is available here.
Our experience to date on the B2B side of things is that there’s a big education gap still to bridge, but gradually organisations are coming to understand the benefits of the social release format and want to give it a go.
We’re particularly keen to hear more stories on how PRs are currently approaching the sale of the SMPR, so please share your experiences with us here.