Posts Tagged ‘publishing’
November 22nd, 2007
The long-awaited digital edition of New Media Age has gone live today, available here. It is aptly part of an online video special, incorporating demos of cutting-edge online video advertising.
It’s a great first attempt at integrating digital-focused editorial with interactive content. For a magazine that pitches itself as being at the forefront of digital marketing, this is definitely a step in the right direction.
NMA has great journalists on staff, and is well-respected by the industry…but that won’t be enough to carry it through the social media era. My RSS feeds are full of expert digital commentators and bloggers, and for NMA to keep its head above the rest of the crowd, it’s increasingly going to have to find more ways of engaging with its audience online.
So big thumbs up to NMA!
As a funny aside, just as I was about to click ‘publish’, I received an email from NMA saying its advertising rates are due to rise in 2008. Great timing Centaur!
Technorati tags: nma, e-edition, publishing, online+video, magazines, digital+media, centaur
Netvibes launches widget for publishers
October 3rd, 2007
Netvibes, one of the fastest-growing personalised homepage providers (and RSS reader), has today launched a “smart branded widget” for publishers and corporates.
More information on the Netvibes Publishers Network is available here.
To summarise, businesses and media owners will be able to embed the Netvibes widget (containing all reading feeds and widgets etc) within their site, and brand and customise it to fit their online property.
Early takers include two leading French newspapers, Les Echos and Le Figaro and CBS.
I’m a Netvibes user - I totally rely on it for my daily intake of reading, and so am intrigued to see how this will take-off.
From a social-media PR perspective, it’s a great way for brands to be contributing useful content to their online network, and being seen to be activity engaging with their community, without having to produce any original content themselves.
Although I suspect this will be a slow burner, it’s certainly the way in which coporates and publishers should be heading with their websites.
Technorati tags: netvibes, news, rss, cbs, social+media, publishing, widget