Posts Tagged ‘Sky News’
March 22nd, 2010
Liberate Media has just completed the first four months of a new integrated PR campaign with Tamar, the search and social conversion agency, which has produced some very effective results, including two Sky News interviews, national and extensive trade coverage, as well as wide online pick-up.
We’ve written a case study focusing on the success of Tamar’s Political Search Index, which is part of our ongoing campaign focused on building the agency’s reputation as the natural search and social conversion experts.
Tamar case study: http://www.liberatemedia.com/case-studies/tamar-political-search-index-campaign/
June 19th, 2008
So who caught Mike Butcher commenting on the AP content issue on Sky News last night? Mike has linked to a recording on his post this morning. Well done Mike!
When digital content issues reach the broadcast media you know it’s either big, or has been going on for a while, and in this case it’s both.
To recap, Associated Press has announced that it doesn’t want anyone quoting more than four words from its articles without payment.
I’m sorry, before we go any further, have I just entered a time warp? Have we shot back a few years to the early days of blogging when all these arguments were vaguely relevant? Don’t get me wrong, I fully support everyone who is fighting AP on this, but why do it? Why now? What’s the deal? Surely this can only end one way?
Even if AP is successful in stopping everyone that uses more than four words without payment, which let’s face it is financially and practically impossible, what do they stand to gain? Hold back the movement of content? Freeze the evolution of open communications? Become the new hate figure for digital media?
Help me out here.
I’m not going to bang on about the ‘why’ this is so ridiculous - many high profile bloggers have already put the argument across very clearly and eloquently , such as Arrington and Jarvis and as Mike Butcher said last night on Sky news: “It’s absolutely pointless!” Oh and: “Bananas”.
The one good thing to come out of this situation is to see some of the highest-profile bloggers united in a shared cause. Just watch them go now! AP, i almost feel sorry for you!