Posts Tagged ‘smnr’
Pressitt adds Customisable Newsrooms to Social Media News Release platform
January 12th, 2011
Today, Pressitt, which was co-founded by Liberate Media and Best Served Cold, announces the launch of a customisable newsroom functionality, which is something we’ve been working on for a while.
We’re also proud to announce Eurosport as one of the first brands to try out the new functionality. You can see Eurosport’s newsroom here
For further information you can click on the Pressitt SMNR, or read on.
Please have a look at Pressitt and let us know your thoughts. We would welcome your feedback.
Eurosport becomes the first brand to showcase Pressitt newsrooms
Pressitt, the free Social Media News Release (SMNR) creation and publishing platform, today announces the launch of customisable newsrooms. The newsroom functionality allows users to create their own online branded news environment.
Now journalists, bloggers and anyone online will be able to find news information published by brands and organisations in one central, branded online hub. Additionally, the newsroom template will also serve as a branded release template for all past and future releases that are indexed on Pressitt.
Eurosport, Europe’s leading sports entertainment group, has been quick to jump onboard and become one of the first brands to utilise Pressitt’s newsroom feature as part of its social media plans for 2011.
One individual newsroom is priced affordably at £15 per month, but is free to all registered charities.
Newsroom features include: the ability to customise the header, footer and background of the newsroom to match the brand’s look and feel, and add Twitter and Facebook widgets. Fonts, links and text colouring are also adjustable to create a branded social environment to host a brand’s latest news.
Michelle Gilbert, head of corporate communications at Eurosport, comments: “Pressitt is an excellent service offering companies and organisations fast and effective social media solutions for their digital PR needs. We at Eurosport have been particularly impressed with Pressitt’s enthusiasm, high level of customer service and help in establishing our newsroom and leveraging our social media news releases. We are looking forward to a fruitful working relationship on these and other projects in 2011.”
Andy Merchant, director and co-founder of Pressitt.com adds: “Over the past year the free Pressitt service has been highly successful at giving brands and agencies an excellent multimedia-enhanced alternative to the ageing press release. Now with the addition of the customisable newsroom, combined with a release template service, we hope to encourage brands to use Pressitt as an online hub of information to showcase their latest news.”
Users who blog about Pressitt will also receive a special discounted offer of £12.50 per month for the first year only.
Pressitt to announce New Year update
December 22nd, 2010
With Christmas on the horizon, and 2011 just around the corner, Pressitt the Social Media News Release and creation platform will have some exciting news for you in the coming weeks.
Pressitt, the Liberate Media co-owned service, will be announcing its latest major update in the new year. There will be a small monthly price to pay, but we think it’s worth it.
The update is currently being tested by a number of brands and agencies and once we have their final feedback we’ll put the finishing touches together ready for launch.
We hope to be able to announce the new Pressitt feature in January, and until then, here is what Pressitt SMNR platform currently has to offer.
Social Media News Release and Google Instant Previews; A match made in heaven!
November 11th, 2010
A major difference between the traditional text-heavy press release and the Social Media News Release alternative, is the visual impact of the latter.
A Social Media News Release often has video and images embedded for simple sydication. So when I heard about Google Instant previews it seemed like the perfect match, a visual news release that’s visible in SERPS!
Here’s how Google Instant Preview works
A screenshot from Liberate Media’s Social Media News Release service Pressitt
.
November 9th, 2010
Pressitt, the Social Media News Release and creation platform, and Liberate Media tool has developed a new motion graphic video.
The video overviews exactly what Pressitt does and how it can help your brand to communicate via the social web, in just over one minute.
Social Media News Release creation and publishing platform - Pressitt from Pressitt on Vimeo.
Let us know what you think.
Social Media News Release creation and publishing platform - Pressitt from Pressitt on Vimeo.
Pressitt social media news release most excellent examples
September 14th, 2010
Pressitt, the social media news release creation and publishing service, co-owed by Liberate Media has now been in action for well over a year.
Below are some of the most recent social media releases that Pressitt’s users have created, incorporating video, images and all the other elements found in a feature-rich Pressitt social media news release:
ROCK’N ROLL MAYHEM RETURNS AS ARBOR LIVE KICKS OFF SEASON 2
NEA President meets with Tampa-area educators on the heels of ‘Race to the Top’ announcement
Relief Efforts Continue for Victims of Flooding in Pakistan
Wanted: Web developer for Pressitt Social Media News Release service
July 19th, 2010
Pressitt the Social Media News Release service is searching for a talented web developer to learn the Pressitt system and help develop the platform further.
If the first project goes well there is plenty more updates/concepts/user feedback to be integrated into the current platform.
The Role: freelance/short term
To develop and improve Pressitt.com on a freelance basis or short term contract, as and when required.
Working closely with our lead developer and front end coder, you’ll be responsible for coding various parts of the site, including bespoke and custom newsrooms from basic php functions within Code Igniter down to in-depth classes.
Built on Codeigniter, Pressitt is a fully featured site with combined client-side and server-side technologies allowing users to create rich and detailed news releases.
Required Skills
- Object Orientated Programming
- Model View Controller/Frameworks
- Linux Systems Administration
- Content Management Systems
- Social Networking (Web)
- Internet usability
- Accessibility (Web)
- Front end coding and javascript
Required Products
- Codeigniter
- PHP
- MySQL
- jQuery
- XHTML/HTML
- CSS
- LAMP
- Wordpress (not essential)
- Zend Eclipse (not essential)
So, if you can deliver on the above, live preferably near London/the South East, are hard working and able to work to strict schedules, please get in touch via email at andy@pressitt.com
We look forward to hearing from you.
Pressitt Social Media News Release News/partnerships
July 12th, 2010
As you may or may not be aware, Pressitt, the Social Media News Release creation and publishing platform, is very much a part of Liberate Media and its partner Best Served Cold.
What is Pressitt?
Pressitt allows you to create and publish a rich multimedia asset-assisted news release. Your release acts as a hub of information, giving Journalists, bloggers, and your online community more information to easily research your brand.
Once you have created your release it’s then up to you to use it as part of your blogger/journalist outreach campaign. We are not a newswire. We are a platform to create and distribute content in a relevant and useful manner.
Once published, your release is made available via RSS, categorised and searchable via tags. It is also tweeted via the Pressitt account, indexed by Google news and all other major search engines.
Coming soon
We are currently in the process of adding an exciting new string to the Pressitt bow. The new element has been driven by the large amount of positive user and fan feedback we receive.
At this stage, I don’t want to give to much away, but all I will say is that this new element will take Pressitt to the next level and help brands further engage with target audiences. Watch this space!
Get involved
We are committed to furthering the Social Media News Release format, so if you like Pressitt, want to get involved, have feedback, or would like to talk to us about any potential partnership opportunities please get in-touch by emailing andy@pressitt.com
We look forward to hearing from you.
Distribution is only the first step for your Social Media News Release!
June 29th, 2010
As you might be aware, Pressitt the Social Media News Release, is co-owned by Liberate Media.
Today I wanted to highlight the fact that the SMNR is not a ‘fire and forget’ tactic. It’s not a newswire either.
The SMNR is useful because it opens up conversation and allow brand owners to engage with online users and vice versa. The conversation shouldn’t end after a few hours, days or weeks.
The beauty of the SMNR concept is that you can keep the conversation alive by re-visiting your SMNR and updating it with fresh content and then re-publishing and re-engaging with your audience. It’s the start of the conversation, not the end of your news.
Ideas to update you Social Media News Release:
- New quotes or updated quotes
- Fan videos/images
- Additional links to other news coverage or user generated content
- Update on the announcement
- New findings/research
- or even just to update your contact details
- Updated product shots
- Expert commentary from other sources
Standard newswires would charge to do this, but Pressitt allows you to make any amount of edits for free.
I hope this small snippet of advice allows you to use the social media news service of your choice more effectively, if you have any further queries, please get in touch.
Has the Social Media News Release (SMNR) finally come of age?
March 30th, 2010
White paper: Has the Social Media News Release (SMNR) finally come of age?
Full disclosure, Pressitt is co-owned by Liberate Media and Best Served Cold.
Guest blogger Nathan Greenhalgh introduces the results of research he carried out for Liberate Media to identify the issues around the traditional Press Release format and development of the Social Media News Release as an alternative. Director Wendy McAuliffe guided Nathan in the scope of the research and collation of the data, acting as mentor/editor for the production of the White Paper.
Pressitt launched in public beta last April, and to coincide with its re-launch and coming out of beta this month, we decided to carry out our own research into current perceptions around the traditional press release, and its successor the SMNR. Our findings are presented within our white paper entitled: Has the Social Media News Release (SMNR) finally come of age?
We hope you will find the time to download and read the white paper, which brings together some of the main industry arguments for and against the SMNR. However to entice you, here is an overview of our findings…
1) The rules have changed and the traditional press release is no longer adequate. Increasing pressures on journalists, coupled with the rise of the “online citizen journalist” indicates that there will be more demand for a greater range of information than just text.
2) Our research found that while general press releases are still useful, and up to now the vast majority of journalists have been happy to receive them by email, new pressures on time mean that they also need quick access to images, video and links.
3) The style of information and formatting is crucial - that means no PDFs as the only source of information. Video is increasingly important, as are embeddable links and links to other sources.
4) The SMNR has been sitting in the wings for a few years now, not quite managing to make the most of its potential. It would appear however that journalists could finally be coming round to making the most of the advantages SMNRs offer over the traditional press release.
Regardless of whether you are a Pressitt user or not, we would welcome your views on the subject. If you are new to the SMNR, we invite you to give Pressitt a go.
Download the white paper: (PDF) Has-the-social-media-news-release-finally-come-of-age ?
Pressitt SMNR re-launches with platform upgrade and Google News listing
March 25th, 2010
The Liberate team and our web design partner Best Served Cold have been working hard behind the scenes on the latest version of Pressitt, our social media news release platform, which is free to use.
We hope you will forgive the shameless plug, further details below:
Social Media News Release (SMNR) service Pressitt today announces that it is coming out of public beta and re-launching with a fully upgraded platform and host of new features and functionality. In addition, all Pressitt releases will be featured in Google News ensuring higher visibility for all SMNRs created and published via the service.
Pressitt is the only free Social Media News Release (SMNR) service currently available in the UK. Its feature-rich platform revolutionises the traditional, text-heavy press release format, providing journalists, bloggers and consumers with a new and simpler way of gathering information.
The upgraded Pressitt 1.0 service has been redesigned to offer greater performance and usability, based on user feedback. New features include improved search functionality across the site, and the ability to tag releases to assist with visibility.
Improvements have also been made to social publishing functionality to encourage users to share their Pressitt SMNRs.
A new authentication system with enhanced security features will also underpin Pressitt 1.0 to ensure it is only distributing quality content. Live form validation has been introduced to make the registration, login and creation process slicker and more intelligent to use. In addition, human moderation controls have also been increased to offer a double layer of protection against unsolicited news.
Since its public beta launch in April 2009, Pressitt has successfully encouraged a large number of respected PR agencies and businesses to adopt the SMNR format for the first time, and hence share their news announcements with a social media audience.
The Pressitt SMNR template offers all of the core information found in a traditional press release, but additionally takes advantage of linking, multimedia and Web 2.0 shareable features. It allows users to host downloadable hi-res images within their releases, along with PowerPoint presentations, and PDFs - YouTube videos can also be embedded. Each brand using the service is assigned its own RSS feed, and press contacts can be reached via LinkedIn, Twitter and Facebook.
So why not give it a go. We look forward to viewing your Pressitt SMNR.