Posts Tagged ‘smo’
Social Media Optimization Is The New SEO With Brian Solis
April 15th, 2010
Last night, I joined in the Hubspot webinar on “Social Media is the New SEO” with Brian Solis and took away enough ideas to last through the rest of this year at least.
Brian engages with diamond-like clarity and precision; and he doesn’t waste words so, likewise, I’ll keep this short.
You can see Brian’s presentation on Slideshare. http://www.slideshare.net/HubSpot/social-media-optimization-is-the-new-seo
Main takeaways:
- Social media conversations currently are “Blah Blah Blah!”
- The next level for marketing/brand professionals is to cut through
- Do this by accepting that we are all publishers now
- Create and curate Social Objects that extend depth and range of your conversations
- Social Media Objects, managed correctly, automate your social media work
- This is Word of Mouth automated, not just “going viral”
- Social Media will have its own budget in companies next year
- Maybe every savvy company will have a Chief Editorial Officer
- That Officer will direct quality, calibre and frequency of content (Social Objects)
- The new “CEOs” will help to connect the dots in Search.
- With Social Objects you will be found and be useful, relevant, authoritative.
- Social Media Optimisation is more than a conversation, more than manipulation
- Empathy is the key.
You know, there was so much more in that hour - The buzz around the webinar and Brian’s book, Engage, is continuing through the #engage hashtag if you want to joiun the conversation.
You can also out more about Social Media Optimisation on Brian’s blogsite http://www.briansolis.com/2010/02/social-media-optimization-smo-is-the-new-seo-part-1/
Don’t be a social media optimisation (smo) H.E.R.M.I.T
June 30th, 2008
Social Media Optimisation (SMO), not to be confused with Search Engine Optimisation (SEO) has been around since 2006. A gent called Rohit Bhargava was credited with inventing the term SMO according to Wikipedia. View his orginal blog post here.
If you want to learn more about Social Media Optimisation, I can recommend The Beginner’s Guide to Social Media Optimization.
Here are some other relevant posts I have read on the subject:
Ultimate Social Media Optimisation List
SMO (Social Media Optimisation) and Social Media Marketing - Case Studies in Viral Marketing
New Rules for Social Media Optimization
Just to recap the smo is an optimised site that can be more easily linked to and bookmarked, is highly visabile in social media searches, and has added and extra user generated content like embeddable videos, photos and podcasts ect.
Most of the blogs we follow in the technology field have got their Social Media Optimistation down to a fine art, resulting in small blogs being catapulted into massive, mainstream, must-have RSS feed subscription and go-to sites. Getting your SMO strategy right can launch you into mainstream media and beyond!
So remember if you don’t want to be a social media optimisation H.E.R.M.I.T you should:
H: Help your content travel
E: Encourage the mash-up
R: Reward inbound links
M: Make tagging and bookmarking easy
I: Increase your linkability
T: Think about great content
This diagram below sums up smo very well:
