Posts Tagged ‘Social media’
The timeline makes a timley come back!
July 7th, 2008
Timelines have been around for years but it seems just recently they have made a bit of a timely comeback, with a number of new timeline apps doing the start-up rounds. From a PR perspective, they can be a great way of telling a company story in a format that can be shared socially.
There used to be a time when to create a timeline you had to go through the rigmarole of setting-up Excel to crunch the numbers.
Here is a list of some of the better timeline applications out there:
Lifehaps - Simple to use drag and drop life timeline.
timetoast - Easy on the eye timeline that can be edited in minutes.
xtimeline - Make your timeline then add it to a group. E.g if your timeline was about Sony mobile phones then you could add it to the Mobile phones group.
viygo - Simple looking timeline with some excellent features, including your own Twitter timeline. Input your username and get a timeline of all your Tweets.
caplez - This has to be the best looking timeline interface, and it gives you the ability to add multi-media content to your timelines.
Dipity -Is another good addition with a great homepage that has its timelines in categories making them easy to search.
If the above is all a bit easy and you want to create a timeline the old skool way, you can always do it in Excel. Click here to find out how to do it.
July 3rd, 2008
Want to learn about social media in a visual way! the below slide show by Marta Kagan is an enjoyable bold breeze into social media, it’s got some great facts and highlights a lot of benefits for the use of social media.
Enjoy!
June 26th, 2008
Tactics are of course common practice in PR and Marketing, and are being more widely used for social media means.
I have put together a list of some of the more useful social media tactics posts for your reference.
To find out much more about social media tactics go to our social media research and resource page.
Is social media now mass media?
June 25th, 2008
Is the cross-over complete? Is social media now a part of everyone’s day-to-day lives, and does everyone now know what it is and how to use it? Has social media reached mass media status?
What I mean by mass media is TV, radio and the press etc that are common communications platforms. Mass media is traditionally one dimensional in terms of communication, and social media of course is the complete opposite.
Over the past couple of months, social media references seem to be wherever I look, being highlighted in varied aspects of everyday life. For instance, on the radio you hear musicians such as Maria Carey singing about YouTube and other social networks, mainstream TV programmes are mentioning the use of blogs in their storylines (Eastenders), and mobile phone company advertisements (billboards) with social networking features are now a powerful way of selling handsets. As I saw yesterday in Waterloo London train station, Vodafone has massive banners hanging from the terminal building promoting the social networking functionality on its handsets.
That’s just a few instances I have noticed, and I bet you have noticed some too!
Is social media mass media yet or just a flash in the pan?
Here is a little slide show with more on the subject.
Celebrities crash the social networking scene!
June 19th, 2008
We all know about celebrity product endorsements and celebrity’s never ending love of free goody bags from the latest parties or film premiers. So celebrity involvement in social media activity seems like a match made in heaven. Social media is mostly free, and they get to endorse a product, usually a social network!
Nick Lachey’s of newly-weds fame was the first well-publicised social network offering, followed by a whole host of others.
Mashable has a great post on celebrity endorsed social networks.
Here are some others that weren’t mentioned in that list.
WeMix fronted by Ludacris, the U.S. rapper, who has his own ‘Luda’s blog’. One feature that I haven’t seen before is the ability to send a voicemail that can be played back on the site.
Here’s what Luda has to say about WeMix:
Another is WuChess, this is how they describe it: ” WuChess.com is the world’s first online chess and Hip-Hop community. You can create and share profiles with your friends and triumph over enemies on the 64 squares. Not just against people in your neighbourhood but from all over the world.”
From a PR perspective it makes things a whole lot more attractive when you have a celebrity attached to the brand! From a social media point of view the celebrity/social media partnership sounds like the start of a trend. Watch this space for an influx of celebrity endorsed social media products…