Posts Tagged ‘social strategy’
March 3rd, 2010
As you may have seen, the team at Altimeter Group have been holding a series of social media-focused webinars titled:
1. Understand Your Customers’ Social behaviours
2. Developing A Social Strategy
3. Social Strategy: Getting Your Company Ready (Taking place April 14th)
The second Webinar, focused on social strategy, took place last week, and the slideshow deck is available below.
For anyone interested in social media and communicating in a social environment this is a must read. The Altimeter Group has carried on the excellent work of the likes of Charlene Li and Jeremiah Owyang, as well as many others, who have been offering their insight on the area going back to their days at Forrester Research and earlier.
You may be thinking; ‘oh no not another social media presentation’, but as you will see by the content, it makes sense to take notice of these suggestions. Why? Well, not only because you’ll probably see these points repeated in many agency presentations in the future, but because they make sense, and aren’t focused on one particular sales pitch, other than the obvious consultancy sell.
The first point that grabbed me is a point we’ve been making to clients for many years; social media isn’t about the technology, it’s about the conversation. The technology is merely a conduit for the conversation, and to be fair a conversation starter, but too many people are hung up on this technology or that service, without fully grasping the nature of social communications.
I won’t go on, as the slides will tell their own story, but if you’re looking for a presentation that gives you a full overview of the issues that you need to consider when developing a social media strategy, this should go to the top of your list.