Posts Tagged ‘social+media’
June 26th, 2008
Tactics are of course common practice in PR and Marketing, and are being more widely used for social media means.
I have put together a list of some of the more useful social media tactics posts for your reference.
To find out much more about social media tactics go to our social media research and resource page.
This Is Why I Love Social Media!
June 4th, 2008
One part of social media is about the free sharing of content, and while I was checking my daily RSS feeds I came across some content I would like to share with you!
What I have come across is a set of amazing photos of sharks in full hunting mode - truly amazing!
Normally you would only see these sorts of photos in a glossy magazine or a Sunday supplement, but thanks to blogs and the power of social media everyone has access to the incredible.
To view the photos click here
Chinwag: the length isn’t in measurement yet
February 19th, 2008
Last night’s Chinwag Live event was all about measuring the effectiveness of social media - a brave subject matter, bearing in mind that many are still getting to grips with what social media is, let alone grasping the new metrics associated with it.
Sitting on the panel were Alex Burmaster, European internet analyst at research firm Nielsen Online, Robin Grant from word-of-mouth agency 1000heads, Will McInnes, MD of social media agency Nixon McInnes, and Ankur Shah of data-driven measurement company Techlightenment. The panel was chaired by a big name within web analytics - Jim Sterne.
As a first observation, I found it disappointing that there was not a better balance of communications experts on the panel. Granted, measurement often goes hand in hand with technology and data collection, but monitoring is equally as important in social media and far more the realm of communicators. Although Ankur and Alex put forward their very best case for technolgy being the answer to everything, I remain unconvinced that in this early stage in social media, technology is able to accurately interpret emotion, tone, and to a certain extent the unsaid.
A pertinent observation by Jim Sterne was “getting humans to agree on language is almost impossible”. If that’s the case, how on earth can we expect computers to. In Will McInnes’ words: “humans are slow, and computers are dumb”.
If I’m honest, I came away thinking that I hadn’t learnt as much as I’d hoped to, and this sentiment seemed to be shared by other people in the audience. A Tweetscan last night for ‘chinwag’ was very telling - a lot of passive observations, but nothing ground-breaking or inspiring being shared.
One hypothesis for the night had been the notion of establishing industry-wide agreement on measurement standards. This wasn’t discussed in great depth, but there seemed to be a reluctance to address the concept and debate how it could work. This underlined my major disappointment with the evening - that being that everyone was talking from their own individual agendas. While social media is inherently about honesty and openness, the data experts were keeping their cards very close to their chests, and not so willing to reach conscensus on anything. While I appreciate this was a discussion, it would have been nice to see more willingness for collaboration, from an industry operating at the heart of social media.
Created with Admarket’s flickrSLiDR.
Del.icio.us ‘too hot to handle’ list
February 12th, 2008
Don’t you just hate it when you have a blog post in mind, get distracted, and go back to it a couple of hours later only to find the idea you had in mind isn’t going to work anymore!
Earlier today my attention was drawn to an intriguing new service called Feng-GUI, through the Del.icio.us hotlist. The service creates heatmaps of websites based on where it thinks the human eye would be most likely to travel. According to Feng-GUI, these reports are 70 per cent accurate, i.e. they are able to capture 70 per cent of what traditional eye and mouse tracking would report.
We know a fair bit about eyetracking through our client Foviance, and so I was keen to give the Feng-GUI service a go. However, on clicking through to the homepage, via the ReadWriteWeb blog post on the subject, I received the following message:
“Thanks to ReadWriteWeb blog site, Feng-GUI service is under heavy traffic. Please try again later. Sorry for the inconvenience.”
Clearly Feng-GUI has been a victim of its own social media success!
If anyone does get to try out the service, please let me know!
October 18th, 2007
If you’re a regular reader of our blog you’ll know that it’s been a hectic but successful first year for Liberate Media.
The PR and digital media industry is evolving at an exciting pace, and from day one it has been our focus to keep Liberate Media at the forefront of this change.
As a result, we’re currently looking to expand, and have a number of opportunities to grow the services we currently offer, both in terms of PR and the wider realm of digital communications. We’re looking for experienced communicators to join our senior team, and although a background in PR would prepare you well for a role with Liberate Media, we’re also eager to hear from applicants with other digital media and communications backgrounds.
So, if you like the look of the blog and consider us an interesting company to watch, and think you could bring an exciting new dimension to Liberate Media, then please get in contact. We’d love to hear from you.
Technorati tags: recruitment, liberate+media, consultant