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Posts Tagged ‘Stephen Fry’

Fix the Web

February 1st, 2011

Stephen Fry is backing a great project called - Fix the Web.

Fix the Web is led by Citizens Online and funded by Nominet Trust and sets out to create better web accessibility by making it super easy for disabled and older people to report problems with websites.

One of the ways Fix the Web is doing this is with the release of a toolbar for disabled people to report inaccessible sites. Taking less than a minute to set up, the www.fixtheweb.net/toolbar has a ‘Fix the Web’ button that launches a report developed by researchers from the University of Southampton.

Stephen Fry commented:  “We all expect a few glitches when we go on line, but when it comes to accessibility for disabled and older people, the problem is colossal. Fix the Web is doing something about it in a positive and practical way – I urge you to get involved and help get this problem fixed.  Fix the Web gets to the very heart of the problem – it’s pure genius!”

You can help the project via:

The website www.fixtheweb.net

Twitter (#fixtheweb #fail, url and the problem)

Emailing post@fixtheweb.net

Installing the toolbar http://www.fixtheweb.net/toolbar

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Stephen Fry reinvents the autobiography on iPhone

September 13th, 2010

Stephen Fry, with help from his friends at the Dare digital agency, has launched an iPhone app today that reinvents the autobiography. ‘MyFry’ is a rather splendid app that allows users the freedom to dip and delve into Stephen’s second instalment of his autobio The Fry Chronicles, published by Penguin.

What makes this so appealing, fresh and engaging is the visual index. I won’t blather on because the promo video does a much better job but simply say that surely this the way newspapers, magazines and other texts could be re-imagined online. Even ’socialPR ‘ might engage and influence through research papers and case studies apps. If there was an elegant way of connecting the app with updated content, so much the better.

Anyway, hope you enjoy the Greatest Living Englishman (c Stephen Fry :)) explaining how his app works:

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Stephen Fry becomes 2nd most followed person on Twitter

February 3rd, 2009

It’s official - British comedian/presenter Stephen Fry has become the second most followed person on Twitter. With over 106,000 followers, his only rival is Barack Obama.

In fact as I’m writing this post, Fry is Tweeting live from a talk that he’s giving at the Apple store on London’s Regent Street. He leaked news of the event last week through his Twitter account, and tonight his webmaster Andrew Sampson is Tweeting on his behalf. It’s proving a genius way of sharing soundbites from his talk in a genuinely interesting and engaging way - particularly for people like me who’d prefer to stay in the warm tonight!

I personally love the way in which Fry uses Twitter - he doesn’t spam his followers, but instead offers insightful titbits of information about his travels, filming etc, along with honest reflections on his daily life. From a PR standpoint, his tone is genuine and authentic, and as a result his use of Twitter has done much to enhance his public profile.

If you’re not following Fry already, I’d suggest you do!

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Publisher launches Penguin 2.0 and embraces social media

December 8th, 2008

Avid iPhone literary users, including Stephen Fry, should be even happier mobilistas with the launch today of Penguin 2.0, a group of services from the esteemed publisher,  that embrace the Web 2.0 social media world by including aspects of customization, personalization, delivery to mobile phones, as well as eBooks and e-only content.

The Penguin 2.0 services (under the slogan “What’s next for text”) include Penguin Personalized, a way for customers to add personal dedication pages to digital books, and Penguin Mobile, which enables readers to receive text on iPhones and other mobile devices.

The publisher plans later phases of Penguin 2.0 that will offer community functionality and social networking. For example, next year, users will be able to create a Penguin book by putting together classic Penguin short stories, essays, and novellas. The Penguin US website will be the hub for the programme.

I wonder if we will now see other mobile-focussed publishers like HarperCollins, Houghton Mifflin Harcourt and Simon & Schuster expand their social media offerings on mobile platforms.

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