Social Media Tactics

June 26th, 2008

Tactics are of course common practice in PR and Marketing, and are being more widely used for social media means.

I have put together a list of some of the more useful social media tactics posts for your reference.

• PR-Squared’s “Social Media Tactics” Series … Using Twitter To Create & Inform Communities

• 11 Guidelines to Social Media Success

• Social Media Marketing Tactics & Resources

• What type of content is most popular on digg reddit propeller delicious and stumbleupon

• The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook

• 12 social media tools to find people online

• Tips and tricks for using social media and bookmarking to your benefit
  

• Strategies for Quickly Building an Audience with social media

• Tracking, the buzz tools to monitor your brand effectively

• How to Target the Right Social Media Sites

• Building a Popular Social Media Profile: Seven Essential Characteristics

• 10 Social Media Tactics for Finding Talent

• Where To Upload Your Video Clips Online To Obtain Maximum Exposure And Visibility?

• Get Ahead on LinkedIn

• Social Media Marketing Tactics and Resources

• 100 Personal Branding Tactics Using Social Media

• The big juicy Twitter guide

• Social Influence Marketing: Strategies & Tactics to Win Customers

• How to Leverage Web 2.0 & Social Media Sites to Market Your Brand & Control Your Message

• Nine Essential Tactics For Reputation Management In Social Media

To find out much more about social media tactics go to our social media research and resource page.

Posted in Blog, Content, Social media, Useful resources | No Comments »

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SeaWorld makes a splash in social media (re-visit)

April 7th, 2008

I thought it would be interesting to go back a year and re-visit an excellent example of social media marketing.

SeaWorld San Antonio has done a nice job of utilising some great social media techniques for its newest ride Journey to Atlantis.

It has used a project-based approach, that includes the use of multimedia (Youtube, Flickr), a blog to promote the new ride, and have participated in conversation on targeted social networks to communicate a message.

This is an excellent approach and one that should be adopted by all. It’s not the only way to create a social media message but it is a good way of communicating a new product, service, person or business.

A few notes on the SeaWorld website. I like the social aspect of being able to upload photos to the site - which at the time of writing was not working. Also I could not find a link to the Journey to the Atlantis blog - which has the note:

“This site is going dark for a couple of weeks while we do some behind-the-scenes work. But have no fear, we will be back with some new stuff and an exciting contest.”

Overall nice use of social media tactics which is let down by the above highlighted problems!

Below is the Journey to Atlantis ride. - LOOKS PRETTY GOOD…

Posted in Blog, Blogging, PR, Social media | 1 Comment »

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